We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
30 BOl LER PLAZA.
IEW YORK, N, Y.
TV set count still under test
Major agency executive shifts
New spot "Iron Curtain" surrounding activities of big-time spenders in spot data due radio (P&G, Colgate, Lever, Swift, General Foods, et al. )' mav be
lifted this year. Alliance has been formed by Jim Boerst ("Factuary") and Duke Rorabaugh ( "Rorabaugh Report on Spot Tv") to publish spot radio quarterly report based on data gathered from cross-section of stations. Target date: March. Nielsen and Hooper research firms are considering addition of spot radio data ("logs" of spot activity and frequency, ratings) to local measurement services (story page 42).
-SRNARTB set circulation plan is still undergoing methodology test. Technique for tv coverage and set-count study is being checked by Politz in 2 cities with work in one city nearly complete. NARTB hopes to have methodology study wrapped up before April. Next step: "pilot" study of tv coverage, perhaps by mid-1955. Project will be turned over to NARTB-organized industry association following methodology and pilot studies.
-SR
First of 1955 sees more than usual crop of agency executive changes. Earie Ludgin, William Weintraub, Milton Biow — all former presidents of agencies bearing their names — each became chairman of the board 1 January. New lineup of presidents: At Ludgin, Vincent R. Bliss; at Weintraub, Elkin Kaufman; at Biow (now called Biow, Beirn, Toigo, Inc.), F. Kenneth Beirn. Following death of H. W. Newell, president of Lennen & Newell, board elected Adolph J. Toigo president. (Biow's John Toigo and L&N's Adolph Toigo are cousins.)
-SRCountry and folk music, long popular on radio networks (shows still on include CBS* Saturday Night Country Style, NBC's Grand Ole Opry and Dude Ranch, ABC's Ozark Jamboree) , will get full-hour television treatment late this month. ABC TV's Robert M. Kinter has signed with Ralph D. Foster, president of RadiOzark, for tv version of Ozark Jamboree. Pact, reportedly for 5-year period, includes stars Red Foley, Jean Shepard, Oklahoma Wranglers. If AT&T can clear lines for ABC TV in time, program will debut from Springfield, Mo., on 22 Jan., 9:00-10:00 p.m. EST. It replaces Saturday Night Fights, dropped by Bayuk cigars.
-SR
Day radio Trend to revised pricing in spot radio continues. Avery-Knodel rep costs more firm and KXYZ, Houston, have launched pilot operation which will be watched closely by other Avery-Knodel outlets in tv areas. New approach, called "Realistic Pricing Method," calls for peak spot rates to fall between 6:30 a.m. and noon, and between 5:00 and 7:00 p.m. Old rate formula has been tossed away; new formula is tied to Pulse share-of-audience figures throughout day and not to "total homes using radio. "
ABC TV plans folk music show
SPONSOB, Volume 9. No. 1. 10 Januarj 1955 Published biweekly bs SPONSOR Publications, Tnr Executive, editorial U
York 17. Trinted at 3110 Elm Ave., Baltimore. Md. $8 a year in U.S. $9 elsewhere. Entered as second class matter 29 .l.in 1919 at Baltimore postofflrc under Act of 3 Mar. 1879