Sponsor (Jan-June 1955)

Record Details:

Title:
Sponsor
Date:
Jan-June 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1955)
Leaf #:
00013
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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don't "PICK BLIND" IN SHREVEPORT! look at KWICHs HOOPERS! KWKH is the favorite station in portions of three states — yet we're the top-heavy local choice, too! Check our Hoopers for Metropolitan Shreveport against those of the four other stations (and all three other networks). JAN. -FEB., 1<?54 — SE-SARE OF AUDIENCE TIME KWKH STAl ON B STUION C STATION D STATION E tOU mru 8 00 A.M 12 00 Noon 38.1 19.5 6.2 16.0 19.5 '.ION thru FRI. 1200 Noon 6.00 P.M. 44.3 21.2 9.2 6.1 19.4 SUN Ihru SAT I'VE. 6:00 p.m. io :o P.M. 54.6 11.2 8.5 24.0 look at KWKH s SAMS AREA! KWKH is tuned in by 22.3% more homes, daytime, than all other Shreveport stations combined! In listener s-per-dollar, KWKH tops the next-best Shreveport station 89.4%! TEXAS KWKH A Shreveport Times Station I TEXAS SHREVEPORT, LOUISIANA 50,000 Watts • CBS Radio The Branham Co. Representatives Henry Clay General Manager Fred Watkins Commercial Manager LOUISIANA ARKANSAS