We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
WENATCHEE. WASH. WORLD'S APPLE CAPITOL
This Apple is a plum . ♦ ♦
A Plum
that time buyers should readily pluck when they are considering national or regional coverage.
286 Million Dollar Market
Sales Performance
160'' higher in proportion to population than national average.
I I
Serving Fastest Crowing Farm Area
The Columbia Basin . . . nearly 500 new farms a year!
Per Capita Income
16% above national average.
5000 WATTS 560 K. C. WENATCHEE WASHINGTON
Starting Our 26th Year
REGIONAL REPRESENTATIVES Moore and Lund, Seattle, Wash.
NATIONAL REPRESENTATIVES
Forjoc and Co., Incorporated
by Bob Foreman
Television is a woman's world
J hi essay should be of intense interest as well as of grave import to those in advertising — especially in television advertising. The subject is women.
I dwell on this favorite topic because to buttress my own observation, I have at last obtained some impersonal evidence exploding the ancient Teutonic myth that the Man of the House is lord and master of all he surveys with his offspring clustered about his feet and cowering by his side the little woman to whom he continually barks order-, recommends provender and selects the correct mode and method of pursuing life.
The above concept, unmitigated bushwa to those of us in the know, is given the lie to nicely in the following data released by the Institute of Life Insurance which knows more about people than anyone except perhaps the credit manager <>f your friendly jeweler.
The publication which considered this news sufficiently fit to print was the masculine New York Times and I doff my hat to them for their courage and honesty in spreading the true gospel. I quote: HEADLINE, Women Take Hold of Home Finances; SUBHEAD. Study Shows More Wives Than Husbands Write Check-.
"\ traditional male attitude that women 'must be protected from complicated business matters' is nearly out-moded. according to finding in a recent study by the Institute oJ Lite I ii -ii ranee.
"In a report of a survey of 50 banks throughout the country the institute says that more women than men. particularly in young families, mile the family check-.
Women . . . generally accompanied their husbands when the) uenl to the bank to discuss loan and \er\ often the ui\ewere better informed . . ."
The hearing that tin ha on advertising first and telex ision second is worths of a sentence or two though perhaps such IS superfluous. It is simple, indeed, to understand thai the same sex which ha branched out into and taken such a linn hold on the more abstruse financial mailer i of course the dominant force when il come lo such minor decisions a the -election ol a brand of beer for the refrigerator, the cigarette lor the living room cigarette boxes and the dream-boal in the family garage. \\\A anyone who doubt tin i either a spinster or
Bellevue bait.
i Please turn /<> page 66)
SPONSOR