Sponsor (Jan-June 1955)

Record Details:

Title:
Sponsor
Date:
Jan-June 1955
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1955)
Leaf #:
00019
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Neiv and renew SPIESIt 10 JANUARY 1955 1. New on Radio Networks SPONSOR AGENCY STATIONS PROGRAM, time, start, duration Amer Fed of Labor, Wash DC Furman, Feiner & Co, NY ABC 164 Edward P. Morgan News; M-F 10-10:15 pm; 3 Jan; 52 wks Bankers Life & Casualty Co, Chi Crant, Schwcnck & Baker, Chi MBS 400 Gabriel Heattcr News; alt T 7:30-45 pm; 4 Jan; 52 wks Brown & Williamson (Kool), Louis Ted Bates. NY NBC full net Kenneth Banghart News; W, Th 8:30-35 pm; 6 ville, Ky Jan; 55 season Calgon, Inc. Pittsburgh Ketchum, MacLeod & Grove, Pittsb NBC full net Mary Margaret McBride; Sat 10-10:05 am; 5 Feb; 55 season Consolidated Cosmetics, Chi Frank Duggan, Chi CBS 206 Bing Crosby Show; M 9:15-30 pm: 3 Jan; 52 wks Esso Standard Oil Co, NY Marschalk & Pratt, NY MBS Esso News Reporter; M-F 9-9:05 pm; 27 Dec; 52 Kraft Five-Star Newscast; M-F 10:30-35 am; Kraft Foods, Chi NL&B, Chi MBS 570 11:25-30 am; 12:15-20 pm; 2:25-30 pm; 5:55 6 pm; 3 Jan; 52 wks Mutual Benefit Health & Accident Bozcll & Jacobs, Omaha CBS 206 Arthur Godfrey Time; alt M, alt Th, every 4th F Assoc, Omaha & NY 10-10:15 am; 13 |an; 26 wks Lewis-Howe Co 'Turns', St Louis R&R, St Louis CBS 206 Arthur Godfrey Time; alt T, alt W, every 4th F 10-10:15 am; 28 Dec; 52 wks Olson Rug Co, Chi Presba, Fellers, Presba, Chi MBS 400 Gabriel Heatter News; Th 7:30-7:45 pm; 6 Jan; 4 wks Your Packard Reporter; M. W, Th, F 8:25; 9:25; Packard div of Studebaker-Packard R&R, NY ABC 350 Corp, Detr 10:25 pm; 17 Jan; 2 wks Philip Morris, NY Biow, NY CBS 206 Tennessee Ernie Show; W, Th, F 7:25-30 pm; 5 Jan; 52 wks Rcxall Drug Co, LA BBDO, LA NBC full net Great Gildersleeve; T, W 10:15-30 pm; 15. 16 Feb only Star-Kist Foods, Inc, Terminal Island, Rhoades & Davis, SF NBC full net Mary Margaret McBride; W 10-10:05 am; 5 Jan; Cal 55 season Vitamin Corp of Amer, Newark, NJ BBDO, NY NBC full net Ben Grauer News; T 3-3:05 pm; 1 Feb only Vitamin Corp of Amer, Newark, NJ BB30, NY ' BC full net Five Minute News; Th 9-9:05 pm; 20 Jan only 2. Renewed on Radio Networks SPONSOR AGENCY Anheuser-Busch. St Bristol-Myers, NY Louis D'Arcy, St Louis DCSS, NY Cities Service Co, NY Ellington & Co, NY Dodge div of Chry sler, Detr Crant, Detr Ford div of Ford Mich General Foods, NY vlotors, Dearborn, JWT, Chi Y&R, NY Hall Bros, Kans City, Mo FC&B, Chi Lever Bros, NY Liggett & Myers (Chesterfie Id), NY FC&B, NY C&W, NY Thomas J. Lipton, Hoboken, NJ Y&R, NY P. Lorillard, NY L&N, NY P. Lorillard, NY L&N. NY Philco Corp, Phila Hutchins Adv, Phila Philip Morris, NY Procter & Gamble, Procter & Gamble Procter & Gamble Procter & Gamble Procter & Gamble Procter & Camble Procter & Camble, Cinci Cinci Cinci Cinci Cinci Cinci Cinci Biow, NY Y&R. NY Compton, NY DFS, Chi B&B, NY Compton, NY B&B, NY Compton, NY R. J. Reynolds (Camelsl, WinstonSalem, NC Sterling Drug, NY Sterling Drug, NY W. Esty, NY DFSS, NY DFSS, NY Wm. Wrigley Co, Chi A. Meyerhoff, Chi Wm. Wrigley Co, Chi R&R, Chi STATIONS PROGRAM, time, start, duration ABC 350 Sports Today; M-F 6:30-45 pm; 14 Dec: 52 wks CBS 206 This is Nora Drake; T, Th, alt F, 2:30-45 pm; 4 Jan; 52 wks NBC full net Cities Service Band of America; M 9:30-10 pm; 17 |an; 55 season NBC full net Roy Rogers Show; Th 8-8:30 pm; 27 Jan; 55 season CBS 485 Edward R. Murrow with the News; M, W, F, 7:45-8 pm; 27 Dec: 52 wks CBS 119 Sunday Morning Gathering; Sun 8:30-55 am; 2 Jan; 52 wks CBS 206 Hallmark Hall of Fame; Sun 6:30-7 pm; 2 Jan: 52 wks CBS 195 Aunt Jenny; M-F 12:15-30 pm; 13 Dec; 52 wks CBS 206 Perry Como Show; M, W, F, 9-9:15 pm; 3 Jan; 52 wks CBS 163 Arthur Codfrey's Talent Scouts; M 8:30-9 pm; 3 Jan; 52 wks MBS 570 Queen for a Day; M-F 11:30-12 noon: 3 Jan; 52 wks Two for the Money; Sat 9-9:30 pm; 31 Dec; 52 Breakfast Club; M, W, F 9:45-10 am; 27 Dec: CBS 206 ABC 350 52 wks CBS 205 My Little Margie; Sun 8:30-9 pm; 2 Jan: 52 wk; CBS 173 Brighter Day; M-F 2:45-3 pm; 27 Dec; 52 wks CBS 132 Guiding Light; M-F 1:45-2 pm; 27 Dec: 52 wk; CBS 170 Ma Perkins; M-F 1:15-30 pm; 27 Dec: 52 wks CBS 163 Perry Mason; M-F 2:15-30 pm: 27 Dec; 52 wks CBS 143 Road of Life; M-F 1-1:15 pm; 27 Dec; 52 wks CBS 103 Rosemary; M-F 11:45-12 noon; 27 Dec; 52 wks CBS 160 Young Dr. Malone; M-F 1:30-45 pm; 27 Dec; 52 wks Multi-Message Plan; M-F; 1 Jan; 52 wks MBS 570 NBC full net Stella Dallas; M-F 4-4:15 pm: 3 Jan; 55 season NBC full net Young Widder Brown; M-F 4:15-30 pm; 3 Jan; Sc. season CBS 194 FBI in Peace and War; W 8-8:25 pm; 5 Jan; 5/ wks CBS 196 Gene Autry Show; Sun 6-6:30 pm; 19 Dec; 52 wk: 3. Broadcast Industry Executives NAME Harry Abbott Robert N. Adams Sherman Adler Leslie Bicbl Jacques Birabcn Walter Brown FORMER AFFILIATION KTVQ, Okla City, mgr WRC-TV, Wash D C WMCT-TV, Memphis WISN, Milw, prog mgr WINS, NY, nat'l sis mgr BAB, NY, local prom stf NEW AFFILIATION KCEN-TV. Temple. Texas, mgr WTOF-TV, Wash DC, prom dir NBC Film Div, NY, sis stf WHK, Cleve. opcrs mgr Same, dir of sis Same, acct exec In next issue: ISetc and Renewed on Television (Network) ; Advertising Agency Personnel Changes: Sponsor Personnel Changes; Station Changes (reps, network affiliation, power increases) John Porter (3) Leslie Biebl (3) Norman Ginsburg (3) 10 JANUARY 1955 11