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of Portland and 30 surrounding OregonWashington counties In the palm of her lovely hand. Her station is KOIN-TV. The way she reacts to buying suggestions is absolutely charming. You'll discover how charming when you learn KOIN-TV's enviable ratings from the gentlemen at CBS Spot Sales.
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Tv and radio
EWSMAKERS
Albin F. Yagley has been appointed media director for the Detroit office of Grant Advertising. L. R. Mcintosh, executive \ ice president and manager of GrantDetroit, announced that Yagley will direct and coordinate all media activities for accounts handled 1>\ the Grant-Detroit office. Before coming to Grant. Yaglev was employed 1>\ YlacManus, John & Adams, Inc., of Detroit for 17 \ears. At this agency, he became a space buver in 1946 and rose to the position of assistant media director in 1951. Yagley began his advertising career in the co-op advertising department of the Pontiac division of the General Motors Corp. Yaglev is a native Detroiter who has studied the midwestern markets. He knows each markets peculiarities and the strategy of selling it. A World War II veteran, he is 39 and the father of two children.
Cunnar 0. Wiig has been made general manager of WROC-TY, Rochester. Wiig, former general manager of WHEC. WHECTV and managing director of the Gannett radio group, came to Rochester from Pittsburgh, where he resigned as executive vice president and director of Allegheny Broadcasting Corp. (KQV, CBS radio) and Television City. Inc.. following their merger with the Hearst interest. In broadcasting 30 years, he spent the first 26 in Rochester. His voice is a familiar favorite in that city, where he is remembered as the originator of recreated play-by-play baseball broadcasting. W iig has been honored by the International League for this contribution and cited as "Rochester's all-time sports announcer." Born in Olso. Norway, he attended Mt. Herman prep school and is a graduate of the Rochester Institute of Technology.
Richard C. Dudley, who has been assistant general manager for the past three years, has been named general manager of \\ SAL and WSAU-TV i Wassau Wisconsin). He succeeds George T. Frenchette, elected president of the Wisconsin ^ alley Television Corp.. operators of the stations. J. C. Sturtevant assumes the chairmanship of the board of the corporation. All three are broadcast veterans interested in developing new approaches in tv programing. Among future plans of the Wisconsin \ allej Television Corp. is construction of a new antenna for W SAL -T\ . which is Channel 7, on Rib Mountain, the highest natural elevation in the state of Wisconsin. It will boost the t\ stations power to 316,000 watts. Construction will start immediately upon FCC approval. In the meantime, Dudley. Frenchette and Sturtevant are working out plans in programing in keeping with the stations future coverage.
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7 SEPTEMBER 1957