Sponsor (Sept-Dec 1957)

Westerners listen to their favorite" programs on the CBS Radio Pacific Network" 1 Listen: This refers to "ears in use," not merely to "sets in use." 2 Favorite: As in Harry Babbitt, Sunday News Desk, Dave Vaile News, Ruth Ashton, Frank Goss News and Tom Harmon — to name just a few great CBS'rs. 3 Network: 245,000 watts to blanket the 3 Pacific Coast States. Summary: Programs, Personalities and Power . . . that's why your message belongs on the CBS Radio Pacific Network. REPRESENTED BY CBS RADIO SPOT SALES l\'ews and views for women in advertising and wives of admen Women's week How to be a producer: Lady tv packager and public relations consultant Joan Sinclaire is offering a course to women in the New \ ork metropolitan area. Subject: producing panel shows, conducting interviews, writing and announcing commercials. The course starts 23 September, Mondays 8:00-9:50 p.m. at the Ballard School of the YWCA, Lexington Avenue and 53rd Street, will include such guest speakers as Paul Belanger (BBDOl. Jay Kacin (McCannEricksonl. Norman Baer I Lewin, Williams and Savior I, Joseph Kenas (Academy Award winning film writer I among others. Joan's own background includes producing Leave It to the Girls, Meet the Press, The Lisa Ferraday Show. Ideal agency job for women: As agencies have been getting more and more intimately involved in product testing, test kitchens have become an increasingly vital part of the agency operation. The gal who runs such a test kitchen gets paid to keep up on development of new recipes, trying out new and attractive ways to serve and prepare foods, as well as creation of housekeeping tips on washing laundry efficiently, making fabrics last longer. Grace Teed, who'd been assistant director of home service for the Whirlpool Corp. in St. Joseph, Mich., has just been appointed a Leo Burnett Co. home economist and will head up the Chicago agency's test kitchen. Because of this background she'll also serve as home economics advisor on all food and appliance accounts. Before getting her practical experience in industry, Grace received a B.S. degree in foods and nutrition from Michigan State College. Slenderella's a woman's world: It's long been well known that women tend to be more interested in spot reducing than men even though the need may be equally spread between the two sexes. Slenderella. is the chain of slenderizing salons which has capitalized both on women's figure-consciousness and their loyalty to radio (Slenderella International grew to its present giant size through radio advertising I . One interesting aspect of the operation is the fact that only 25" of the firm's 1,750 employees are men. and that women are among the best-paid top executives in the world-wide network of salons. In fact. Larry Mack, president of Slenderella. is proud of his firm's hiring practices. ''It's a woman's world." sa\s he. "And we admit it." Women in radio: Family-owned and operated radio Nation K-ACK. Riverside, Cal., has just added another page to its women's schedule 1>\ programing Woman's World, an "off-beat program created by Helen Sherban. women's commentator." K \CE is proof that women can work together well and effectively: Helen Sherban. wife of owner-general manager Ray Lapica. reports to her sister Ollie Sherban. women's editor of the station, i Both Rav and Ollie are sponsor alumni, i 26 spov-ok SEPTEMBER 1057