Sponsor (Sept-Dec 1957)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
00035
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

5 fimebuyer$-5 reasons for buying WKY, Oklahoma City! Total coverage sold me! NCS *2 gives WKY 56 Oklahoma counties — 1 8 more than the 2nd station! Coverage area contains \ 68% of Oklahoma's population, _•' retail sales! Nielsen proves WKY's unduplicated weekly coverage is greater than the next 4 stations combined! Reputation means a lot to me . . . and WKY has been one of America's great pioneer stations since 1 920! Cost-per-thousand clinched it for me! Top audience, top coverage make WKY best buy! Pulse showed me WKY is clearly dominant morning . . . noon . . . night! Audience 6 a.m. to midnight averaged 40% greater than 2nd station! However you buy "And you'll like the way the Katx people come up with accurate, useful information and prime avoilabilities when you wort them." mm 930 kc NBC OKLAHOMA CITY The WKY Television System, Inc. SPONSOR • 7 SEPTEMBER 1957 27