We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Handy Bookmark Series
fcTfl
seCeS
Vvsets
\han
"•^'^P
•a--^**^
O*\v\ov»s. °oe -■ Gets !«; bu\ not w
es
d\tfet«
evt\se^
sa\cs
a\\eao
acM
ea<
e a0V|c.V-c oowv
Wand -aw**.
Soto**10 °
nance .tait \«
to
Vh'vs
and,
d*«
ence
Keep your place in Los Angeles with KTTV
Tim*5'
tos
N.GK
»l>"
.-TV
esented
itiono
B.P°rt
%S>^
28
49th anil Madison
Timebuying and Research V' e have read with great interest your praise-worth) and timel) article. "Reps rate the timebuyers," in the August 24th issue.
\\ e feel that one of the important points mentioned in the article was the reference to the vital role of research in timebuying. We. of BBDO Research. ha\e had very extensive contact with station representatives and since this is undoubtedly true with main other agencies, we feel it will he verj interesting to see how the reps rate the agencies in terms of research as well as in terms of timebuying. Our thinking is that this is almost mandatorv since one does not function successfullv without the other.
Mart] Herhst. acting manager, Radio/Tv Research Dept. BBDO. New York
Timebuyers of the U. S. addendum We have just read your 24 August issue of sponsor. On page 80. under the heading of Oklahoma timebuyers, we note that this agency was not listed. Did we fail to send information requested by your publication?
Of course, since this agency is onl\ two years old. your staff may not have known that we existed, although we are listed in the Agency List.
We're not complaining — just wanted you to know we're here, we've come a long way. we are gearing to go even farther!
Norman F. Hall.
Hall & Thompson. Inc.,
Oklahoma City. Okla.
• Agencies *ith clients active in the air media on a national or regional basis \«ho are not included in the Timebuyers of the I*. S. listing and wish to hi should address pertinent information to SPONSOR. 1(1 E. 19th St.. New York 17. N. V. An addendum listing will be published for these agencies and the> will be included in the reprint if possible.
Radio's fabulous comeback What with this, that and the other, including a vacation. I have just gotten around to reading the 13 July issue of sponsor. I'm glad I'm the meticulous kind that reads magazines in sequence no matter how old they are or I would have missed Joe Csida s column. "Be
SPONSOR
7 SEPTEMBER 1957