Sponsor (Sept-Dec 1957)

Record Details:

Title:
Sponsor
Date:
Sept-Dec 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Sept-Dec 1957)
Leaf #:
00037
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Dual Control in the Twin Cities WDGY confrols the =1 spot. Advertisers control consumer purchases with buys on: WDGY 50.000 Watts Minneapolis-St. Paul W DGY s firsl place Hooper goes onward and upwi \mu \V|m;Y controls :;i r, of thi daytime audience, 7 a in 6 ; Mondaj through Saturday. Jul August Hoopi Latesl Trendex agrees WDGY has 29.991 average share of audi 7 .Mil 6 pin. Monday through Saturday. Latesl Pulse contii s the unanimity WDGY has 189 firsl | >l;i.-> quarter hours againsl 128 for the nexl station. An. I it's nol jus! ,i listening habil "i .i generation which Storz Station programming has overturned. Time-buying habits i ! Tgone a tremendous -> w i t ■ ■ 1 1 to WDGY. It' you want to I everything under control in the Twin Cities, talk to Blair \V DGY < leneral Manager -lark Tha1 rioisj ODAY'S RADIO FOR TODAY'S SELLING WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR & CO. TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BV ADAM YOUNG INC. SPONSOR • | SEPTEMBER 195, 2<>