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WMAR-TV
Maryland's Pioneer Television Station
now celebrating its
10th Year of Leadership
IN BALTIMORE'S
3-STATI0N MARKET
WMAR-TV CHANNEL 2
Share of sets in use .. 44.9
Percentage of total quarter-hour firsts 55.2
based on ARB Report for July, 1957 (one week, sign on to midnight)
WMAR-TV
lllfe§I#tj
CHANNEL
SUNPAPERS TELEVISION, BALTIMORE, MD.
TELEVISION AFFILIATE OF THE
COLUMBIA BROADCASTING SYSTEM
Represented by THE KATZ AGENCY, Inc.
New York, Detroit, St. loois. Son Francisco,
Chicago, Atlanta, Dallas, los Angeles
49TH & MADISON continued . . .
hind Radios Fabulous Comeback."
Let me congratulate \ou on placing praise where it is due. As one who also works in Memphis radio vineyard, I have nothing but admiration for the job that Harold Krelstein and his associates have done in regenerating WMFS. It is a remarkable achievement resulting from hard work, guts and imagination— above all, imagination. And you are so right that the radio broadcasting industry can in large measure thank people like Harold Krelstein for its resurgence
In that we are agreed so I hope you will credit me with wanting to take nothing away from him or WMPS in what I am about to say. And. that is that there is another factor which has had much to do with revitalizing radio — the birth and astounding growth of radio stations like WDIA that program exclusively to the Negro audience.
This exclusive Negro programing is the epitome of specialized broadcasting and its success is also the result of the guts and imagination that it took to burrow back down in the wornout gold mine of radio and find the new and rich vein of the untouched, overlooked, neglected listeners, who are also the new golden frontier for the sale of every kind of consumer product . . . Harold F. Walker, commercial manager, WDIA, Memphis
• SPONSOR- annual NeSro Kadi., section will appear 28 September with detailed information on this yrowinj: market and the stations programing to it.
Radio Basics
You have again done a masterful job in production of Tv/Radio Basics. I believe this one is more complete and will be more useful than ever before. This is a genuine service to the broadcast industry.
We would again like to have a supply of Radio Basics alone just as soon as they are available.
R. M. Brown, general manager
KPOJ, Portland
Please accept this as our request for a supply of new RADIO BASICS— Section Seven.
We will need 100 reprints. We've seen them, and we like them.
Jack Starr, sales service.
WHBQ-Radio, Memphis
• Reprints ol Radio Basics are available. The price Is ■'*•"><• per reprin] with quantity prices available mi request. Film Basics and I * Baalcs are also available in reprint form. Iddress request to: SPONSOR Services, Inc., Ml E. 19th St.. New
i..rk 17. IH.Y.
WDSM-W
NBC* ABC Channel 6
D ITLUTH SUPERIOR
National Representatives PETERS, GRIFFIN, WOODWARD
30
SPONSOR
SEPTEMBER 1957