Sponsor (Jan-Apr 1958)

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1958
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1958)
Leaf #:
000336
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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IN LAS VEGAS . . SWITCH IS TO THE NEW KSHO-TV WHY THE SWITCH? IT'S AS SIMPLE AS. NUMBER TWO IN A FACT-FILLED SERIES * NETWORK, THAT IS. STUDIOS & OFFICES ON THE GROUNDS OF EL RANCHO VEGAS RE MOVIES your best Entertainment? Popularity of movies on television throughout the country indicates the viewer believes it is. On KSHO-TV "Movies are better than ever" because KSHO-TV has the million dollar MGM Movies proved to be a potent audience builder. IGGER POWER ... 10 times bigger . . . and a new antenna location secured KSHO-TV immediate viewer response. Audiences all over Southern Nevada have switched to KSHO-TV . . . and told us so in thousands of cards and letters. [ATCHING 'ABC" was the "catch of the year" for KSHO-TV. Now, Southern Nevada audiences — the richest audiences per capita in the U. S. — can enjoy American Broadcasting Company TV programs without having to take secondary position over sharing with another network . . . ABC is exclusive in this market area on KSHO-TV. YES . . . IN BOOMING LAS VEGAS THE BIG SWITCH IS TO: KSHO-TV *— 13 LAS VEGAS, NEVADA REPRESENTED BY M c G A V R E N Q U I N N CO. SPONSOR • 25 JANUARY 1958