The story of the Famous Players-Lasky Corporation (1919)

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Hugh Ford Famous P aramount-Artcrap Special Director The educational department will also produce a series of one-reel pictures on Americaniza- tion, for general distribution. These will be made under the supervision of the Department of the Interior, Secretary Lane giving full co-operation. These productions will have the purpose of "selling America to Americans.' The general plans for the coming year will be on these same lines of continued expansion and improvement of the quality of the product. Every possible means of discovering what the public wants in motion pictures, and giving it to them regardless of circumstances, will be taken. There will be fewer pictures next year, but the producing organization will be en- larged. This means that the quality of production will be more than doubled. As good as the pictures have been, they can be better, and by enlarging the organization and reducing its output this result can be promised absolutely. Among the feature pictures, a selective booking system will prevail. This means that the entire producing organization will devote every effort to making every picture a special, one to stand on its own merits. The pictures will be released as individual sub- jects, and for the accomplishment of this every one has to be a production of exceptional merit. The finest one-reel subjects in the world, an important part of picture production, will be released through this organization. These will include the Burton Holmes Travel pictures, which have for years been in their field unequalled. One Burton Holmes Travelogue will be released each week. In the light of the success of the Paramount-Bray Pictographs, released for several years by this company, a one-reel subject to be entitled the Paramount Magazine will be released weekly. This will be produced under the direction of Nathan Friend, and will be made up of the best magazine subjects obtainable. A new comedy one-reel series, adapted from the cartoons by Briggs of the New York Tribune, will also be released one every two weeks during the coming year. The series is entitled "The Days of Real Sport," and narrates the adventures of "Skinnay" and his boy companions. The scenarios are written by Mr. Briggs, and the productions supervised by him. The original cartoons are syndicated to many newspapers throughout the country, and "Skinnay" is a well-known figure to almost every family in America. His visualization on the screen in this unique series of comedies will be welcomed with delight. The Post Scenic Series, one reel of wonderful natural beauty, enhanced by amazing photography, will also be among the releases. The Post Scenic Series is well known, having been shown in leading theaters for some time. Every individual working in the production department of the Famous Players-Lasky Corporation is alive with one strong purpose—to make the future progress of the motion picture as great as has been the past. The organization since its beginning has been marked with three virtues: the vision to dream, the courage to do, and the strength to succeed. These virtues are the keynote of the past and the prophecy of the future. Mary Pickford in "Johanna Enlists' [ » ]