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f. W. Hicks, Jr. Branch Manager Minneapolis Building in which Minneapolis Branch Exchange is located *" , B C. L. Peavev Branch Manager Omaha Exchange Branch Manager McConville is able to serve a population of 5,000,000 which includes the most fastidious and hardest to please people in America. Talk about Missourians wanting to be shown! Why, they are not to be compared with those hard-headed Yankees. They also want perfect service--and they get it, for the Boston exchange ranks 100 Ai, to apply a marine insurance term to motion pictures. This territory demands that its motion pictures shall be clean and of the best. Paramount-Drew comedies are great favorites. Branch No. 2—No. 85 Market Street, Portland, Maine; William O'Brien, branch manager. Portland branch exchange needs but 4000 square feet of floor area and a force of 20 persons to care for its territory with a population of 800,000. But it is a highly efficient organi- zation in up-to-the-minute quarters, for there is a large seasonal business in the great number of summer resorts. This floating population will be satisfied with nothing but the very best. Branch No. 3—No. 132 Meadow Street, New Haven, Conn.; Henry T. Scully, branch manager. New Haven exchange serves the Nutmeg State with a population of 1,202,000. Branch Manager Scully has a force of 23 working on a floor area of 4500 square feet. New Haven being a great college center, is ultra select in its taste in motion pictures. In every detail the entertainments offered must be above reproach. But aside from catering to a fastidious taste, the territory is easy to serve, for it is very com- pact, with every theater within a few hours of the exchange. District No. 2—Position of district manager temporarily vacant. Headquarters, New York, N. Y. Branch No. 1—No. 729 Seventh Avenue, New York; A. G. Whyte, branch manager. The New York Exchange is the largest motion picture exchange in the world. More business is done here than is done nationally by many concerns of national reputation. Besides the metropolis, the home of the world's greatest motion picture theaters, such as the Rivoli, Rialto and Strand, known everywhere, this exchange serves 75 per cent of New York State and 70 per cent of New Jersey, a territory having a total population of 9,395,000 which seeks diversion in 1500 theaters. Branch Manager Whyte has built up a remarkably efficient staff, totaling 118 persons. It has to be exceptional,be- cause the patron- age here is exact- ing. A force of inspectors works Lobby of 0maha Exchange [ 36 ] Personnel of Minneapolis Exchange ^^ ! -•*» hfesH -r i Personnel of Omaha Exchange