The story of the Famous Players-Lasky Corporation (1919)

Record Details:

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exhibitors can have a look at pictures on request, which is in constant use and crowded to capacity. Chicago exchange serves 75 per cent of Illinois, 40 per cent of Indiana, 5 per cent of Iowa and 15 per cent of Wisconsin, with a total population of 6,080,000. Branch No. 2—No. 608 First Avenue, Minneapolis, Minn.; J. W. Hicks, Jr., branch manager. Minneapolis exchange is on the verge of the land of long distances. A force of 55 persons serves the Twin Cities, all of Minnesota and North Dakota, 85 per cent of Wisconsin, 85 per cent of South Dakota and 10 per cent of Michigan, with an aggregate population of 5,800,000. It takes three or four days for a film to travel to the remotest theater, play its engagement and return. The exchange occupies a floor with an area of 8000 square feet in a modern fireproof building. Branch No. 3—No. 63 Elizabeth Street, Detroit, Mich.; H. A. Ross, branch manager. The Detroit branch exchange is housed in one of the most modern film offices in the country. The build- ing is fireproof. The exchange occupies an entire floor of some 10,000 square feet. Branch Manager Ross has a force of 52. Probably no other exchange has been developed any higher than Detroit; for Detroit has some of the most beautiful theaters in the country, and these demand the very best in. motion pictures. In addition to the city this exchange serves 10 per cent of Ohio, 5 per cent of Indiana and 90 per cent of the State of Michigan, with an aggregate population of 3,320,000. District No. 6 —M. H. Lewis, special representative; head- quarters at Kansas City. Branch No. 1 — No. 2024 Broadway, Kansas City, Mo.; G. E. Akers, branch manager. A force of 45 is required to handle the business in this prosperous city and additional territory including all of Kansas, 60 per cent of Missouri and 20 per cent of Oklahoma, with a population of 4,500,000. A modern three-story building with a floor area of 14,000 square feet is occu- pied exclusively by the exchange. Branch No. 2—3929 Olive Street, St. Louis, Mo.; George W. Weeks, branch manager. The Famous Players-Lasky Corporation owns the building occupied by St. Louis branch ex- change. It has a floor area of 7500 square feet and includes a handsome projection L. L. Dent Special Representative S. G. Lynch Enterprises, Atlanta R. E Bradford, Branch Manager Atlanta, Ga. C. E. Holcomb, District Manager Atlanta, Ga. Personnel ot St. Louis Exchange room, or theater. With a staff of 33 persons Branch Manager Weeks is able to serve the city and territory, including 25 per cent of Illinois, 40 per cent of Missouri, and 5 per cent of Kentucky, with a population of 2,900,000. But the towns are very small and admission prices very low, so it takes a deal of hard work to produce modest results. Wallace Reid is very popular in this territory; and as he hails from St. Louis, this would seem to be one case in which a motion picture star is not without honor in his own country, whatever may be said of prophets. [ 39 ] Geo. W. Weeks Branch Manager St. Louis Exchange Exterior of St. Louis Exchange