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Personnel of Seattle Exchange there the^ service of the Famous Players-Lasky Corporation reaches. Sometimes a storm in the mountains stops all traffic so that films are away from the exchange for a couple of weeks. Branch No. 2—No. 1747 Welton Street, Denver, Col.; M. H. Cohn, branch manager. The territory served by this exchange includes all of Colorado, 90 per cent of New Mexico, and 15 per cent each of Nebraska and South Dakota, with an aggre- gate population of 1,700,000. The Famous Players-Lasky Corporation owns the building which houses the exchange, to which 4000 square feet are devoted. A force of 27 persons is required to operate the ex- change. Denver is one of the most highly developed cities in the country. Curtis Street, with its imposing motion picture theaters and brilliant lights, is world famous. District No. g —Herman Wobber, dis- trict manager ; headquarters at San Francisco. Branch No. 1 —No. 821 Market Street, San Francisco, Cal.; H. G. Rosebaum, branch manager. District No. 9 includes all the Pacific coast states. San Francisco exchange, which employs a force of 50, occupies 12,000 square feet on two floors of a modern building. The territory served includes 65 per cent of California and 90 per cent of Nevada, with a population of 1,881,000. San Francisco is one of the most highly developed motion picture centers in America. Some of its motion picture palaces, such as the Imperial and California, deserve some such adjective as "wonderful" to characterize them adequately. From San Francisco, large shipments of films are made to China, Japan, Australia and Hawaii, not to mention many other points in the Far East. It takes three weeks, usually, for a film to make the trip to Honolulu, fill its date there and return. BranchNo.2—No. 112 West Ninth Street, Los Angeles, Cal.; H. G. Ballance, branch manager. Los Angeles, capi- tal of the motion picture world, is different from any other place. Owing to the great number of wealthy health and pleasure seekers and more especially to the G.W. Endert, Manager, Seattle Personnel of Dallas Exchange Louis Loeb, Standardisation Expert Home Office