The story of the Famous Players-Lasky Corporation (1919)
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Some Foreign Publicity placed by this Department Rdcos elcfas enriching influence on your life and the lives of everyone else. Some idea of the extent of the national campaign will be obtained from a listing of the magazines regularly used: Saturday Evening Post, Country Gentleman, Red Book, Hearsts, Colliers, Theatre, American Boy, St. Nicholas, Lone Scout, Boys' Magazine, Boys' Life, Vanity Fair, Photoplay, Motion Picture Maga- zine, Photoplay Journal, Film Fun, Motion Pictures Classic, Picture Play, Reel and Slide. Advertisements paid for by the company have been regularly in- serted in the following newspapers: Birmingham (Ala.) News, Nashville Banner, Nashville Tennessean- American, Jacksonville Times-Union, Jacksonville Metropolis, Atlanta American, Los Angeles Express, Los Angeles Herald, Los Angeles Record, Los Angeles Times, Los Angeles Examiner, San Francisco Bul- letin, San Francisco Call Post, San Francisco News, Fresno Republican, Sacramento Bee, Denver Express, Denver Times, Denver Rocky Moun- tain News, Denver Post, Hartford (Conn.) Times, Washington Star, Washington Times, Washington Post, Washington Herald, Richmond News Leader, Baltimore American, Baltimore News, Baltimore Sun, Chicago American, Chicago Post, Chicago Journal, Chicago Tribune, Milwaukee Journal, Cincinnati Enquirer, Cincinnati Post, Cincinnati Times-Star, Louisville Herald, Louisville Courier Journal, Dayton News, Dayton Journal, Louisville Post, Columbus Dispatch, Indian- apolis News, Indianapolis Star, DesMoines News, DesMoines Capital, Des Moines Register, Des Moines Tribune, Pittsburgh Press, Pittsburgh Post, New Orleans Times-Picayune, New Orleans Item, Mobile Register, Memphis News-Scimitar, Memphis Press, Dallas Dispatch, San Antonio Light, El Paso Herald, Little Rock Gazette, Oklahoma City News, Houston Post, Houston Chronicle, Springfield (Mass.) Union, Boston Herald- Traveler, Lynn News, Lynn Telegram, Lynn Post, Detroit Free Press, Detroit Journal, Detroit News, Toledo Blade, Toledo Times, Toledo News-Bee, Minneapolis Tribune, Minneapolis Journal, St. Paul Dispatch, St. Paul Pioneer Press, St. Paul News, Kansas City Post, St. Louis Globe-Democrat, St. Louis Times, St. Louis Post Dispatch, Omaha World-Herald, Omaha Bee, Trenton (N. J.) Times, Harris- burgh Telegraph, Philadelphia North American, Buffalo News, Rochester Democrat and Chronicle, Rochester Picture-Play News, Syracuse Post Standard, Syracuse Herald, Cleveland Plain Dealer, Cleveland Press, Cleveland News Leader, Akron Press, Portland Oregonian, Portland Journal, Troy Budget, Pawtucket Times. ? The National Advertising, while significant as expressive of the spirit of this corporation s campaign, is only one means utilized for the dissemination of information concerning Paramount-Artcraft pictures. . The exhibitor of these pictures is an important medium in the dissemination of this informa- tion But advertising is a profession—a science, and few exhibitors are advertisers. This company, therefore, takes that burden off the exhibitor's shoulders by doing his advertising for him Of course it cannot supply a permanent advertising manager to every one of the ten thousand theaters showin g these P lctures ' But it does everything vertisements,it instructs plies himwithadvertising ceivable kind, it gives \ a ■ ;«■ >Jn ic ZaM LiLS lf± mWwl experts in exploitation and advice — it sends ^^ata EL GRAND10S0 ESTRENO DE BANANA EMPIRE THEATRE S. HART Inkidiblr iDlerpme dc "HI CABALLO PINTO" tn so iillioia produccioD 0 ARTCRAFT $ LOS LOBOS DEL CAMINO SUPERVISION DE THOMAS H. INCB GRAN EXITO RAFAEL ARCOS MM..«. ..It^ M.l Some Foreign Publicity placed by this Department but that. It writes his ad- him in advertising, it sup- accessories of every con- him personal specific aid Corner ot Publicity Department