The story of the Famous Players-Lasky Corporation (1919)

THE SATURDAY EVENING POST THE SATURDAY EVENING POST This is no night to stay home" What if it does rain! What's that to you? The motion picture theatre is open. ALL the difference between the sullen drip from the caves and the flutter of j\. leaves in a sunny patio beyond Seville. All the difference between the monotony of a dull book and the lively creak of saddle-leather between your knees. All the difference between seven o'clock this bleak evening and a hot noon ten years ago, when palm fronds rustled in the soft trade-wind. All the difference between Number 7 Maple Street and the sail-shaded deck of an island schooner creaming through the blue of the seas of the South. How far away 7 How near is the nearest of the better theatres, with the relaxation of its sociable chairs, its genial warmth and the happy swing of music? Paramount and Artcraft Pictures are there, That is why itis a better theatre. Your kind of people, who know life and treasure romance, made Paramount and Artcraft Pictures possible—and Paramount and Artcraft Pictures made that better theatre possible. tyaramaunt<^Grtcra£t jHotion Cpictur&s " and A-le'c/i Piciutci - inJ the ihcjttci ihji ihow the. imSm , FAMOUS PLAYERS-LASK* CORPORATION [ Sp^jjOEi ' **™™ lUKOB**r, JESSE LLASKYAvJV.-. CECILS D "J" New Paramount and Artcraft Pictures released in February Paramount olhy Dillon " -H«»D Paramounl-Bfly Pictcgraph Pjrjmount-Bunon Holme, TnnI ^ Star*' Latest Produ< No romance in a dish-pan. No, so why let Mother do the dishes alone? Six hands now and a good seat that much sooner! What play? What theatre? You need not give it two thoughts. You know the theatres that feature Para- mount and Artcraft pictures. Or don't you know? Don't you read the papers? Turn to tonight's paper and there's your decision ready-made. Which theatres feature Paramount and Artcraft pictures in their an- nouncements? And which is most convenient? paramount™* GHerait jHotion Cpictur&s " l FAMOUS PLAYERS -LASKY CORPORATION fflMkl >■,—*—, Li.lrd.l ( .h i brlicjll«.rc up 10 Fcbiuarv Zttih, am* (he Lid And kc iht pictuKi Paramount *,nt-Arit,mh Sp*<ia, ™l-n..t.Kiinj.Prj _ llltHoUD.. O.il 0 J. Mill. ■ r..Ju,.i..r, THE SATURDAY EVENING POST Morth 8. 1919 THE SATURDAY EVENING POST Castles that Shadows Built IDEAS have been powerful enough to build empires and found religions. The idea of better motion pictures as expressed by Famous Players-Lasky Corporation in Paramount and Artcraft has con- solidatcd and energized a world-industry. Some of the more magnificent fruits of this idea are these super-theatres of stone, steel, stucco and marble, dotted ail over the land. They were made possible solely by those shadows that come and go on the screen and with which you find yourself in such rapt sympathy that the very beat of your heart is speeded or slowed from moment to moment. Paramount and Artcraft Pictures are popular wherever human beings allow themselves a little play-time. Statistics establish the fact that they are the greatest source of enter- tainment and social harmony ever known in the history of civilization. It 15 Paramount and Artcraft that have made possible the Castles of Make-Believe—smoothed the pathway to luxurious presentation generally. In the little old movie show of years gone by you caught colds, eye- strain and stiffness. In the modern motion picture theatre you sit in the lap of luxury and catch the spirit of e[ernal romance. (paramount^Qricra£i jHotion (pictures " 'tt&tM?K^m^&jm A FAMOUS PLAYERS-LASKY CORPORATION Sssa- Specimens of National Advertising [ 56 ]