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to him to plan and help him put through advertising campaigns. A few statistics will give the extent of the work which is done through the exhibitor. In the year 1918, there were sold to exhibitors 100,000,000 posters of Paramount-Artcraft pictures, 1,000,000 sets of still photographs, and 500,000 announcement slides. Cuts and mats of specially pre- pared newspaper advertisements were supplied to exhibitors to the extent of 250,000. And this service, so massive as to seem incredible, is only one part of the work of the Publicity and Advertising Department—one of the smallest parts, in fact. The direct aid given to the exhibitor is one small portion of the entire aid given to him—indirectly given, but of direct benefit. Magazines—trade, class, women's and national; newspapers—metropolitan and rural; books; songs; phonograph records; player-piano rolls—clear down to soap—these are me- diums through which information about Paramount and Artcraft pictures disseminated. Every conceivable medium is discovered and used, and there are men in the department whose sole work is to discover and invent new approaches to the public. In the coming year the Publicity and Advertising Department will be something new to motion pictures—it will have angles new even to all industry. The time has come for a revolution in this branch of the motion picture industry, and this company, which has led the others in all progressive movements, is leading also in this one. In organization, in personnel, in efficiency and in ideals the new Exploitation Department will be one of the biggest in the history of industry. The Publicity and Advertising Department is to continue under the general supervision of John C. Flinn, director of advertising and publicity, and will be in four divisions — Administrative, Publications, Publicity and the Field Force. It is the Fourth Division that is most significant to exhibitors and the trade. This is a total departure from anything ever done by a motion picture company. The Field Force will consist of expert exploitation men, who, after having been fully trained in the New York office of the corporation, and having become fully conversant with its policies, problems and exploitation methods, are to be sent to the respective exchange districts for the purpose of helping individual exhibitors with their problems. There will be an exploitation man in every exchange—twenty-eight in all. They will be at the call of any exhibitor in their district, whether his be a theater seating 300 or 3000, and there will be no charge for the services. These exploitation men will go on the ground, familiarize themselves with the problems of the exhibitor, and stay with him until those problems are solved. The second and third divisions of the department, as will be explained later, will be at the call of the field men for special material, advertisements and advice. Twenty-four Sheet Poster [ 57 ]