The story of the Famous Players-Lasky Corporation (1919)
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THE SATURDAY EVENING POST April 19. 1919 THE SATURDAY EVENING POST What's the brightest spot in town? THE spot where hearts beat fester. The spot where the audience becomes one living unit of hap* piness. The spot where no man or woman can remain isolated The spot where the spirit of Paramount and Artcraft catches everyone happily up. You know where the better theatre is in your locality, don't you? Then you know where Para- mount and Artcraft Pictures are. You are happy there because you are in touch with the puls- ing heart of all humanity. Famous Players ■ Lasky Cor- poration is out to see that there is at least one spot in every tiny section of this country where every human being can get in quick touch with the best fun in the world. That's Paramount and Art- craft Pictures —and they're yours/ paramount<^GHera£t Jiotixm (pictures " Words won't make a League of Nations—but understanding will "With the moving picture," says Gerald Stanley Lee, "a hundred million people can look forty million people in the eye. They watch each other living in each other's dooryards across the sea." The motion picture accepts the responsibility that the world has placed on its shoulders. To be the chosen instrument by which harmony is brought to all the races of the earth is a magnificent destiny. It is our pride to be the greatest source of motion picturt service in both hemispheres. It is our daily work to give the screen its finest expression in Paramount and Artcraft Motion Pictures. You, and all posterity, will benefit by the healthy development of this great industry. See the best motion pictures—go by the name Paramount, go by the name Artcraft—and you are in league with the greatest harmonizing force humanity knows. paramount™* Qricra£i: jHotion Cpictur&s " wTfamous players-lasky corporation (M Paramount and Artcraft Stars' Latest Productions babcrieallT. I 30ih. San And h* th* pIcier. Paramount •Lto™t, U»Ho» '- -TM» Hi PtrtmtumtAiun/t S, A rtcroft THE SATURDAY EVENING POST THE SATURDAY EVENING POST Mm, 31. t»l* It's father's turn home tonight L/AD has to be content with reading the story of the picture tonight. The folks will see itl He's particular about what he reads, just as they are about what they see. The story is great, classical of its kind. That is why it has been selected for Paramount and Artcraft. Thus Famous Players-Lasky Corporation is laying the foundations of a screen tradition as classical as Homer, as undying as Dickens. People will always want to see such Paramount and Artcraft Pictures as the screen versions of the world's greatest novels, immortal short stones and A picked stage plays, as well as the greatest original photoplays. ^^ By this deep-laying of the very foundation of the art of motion j pictures. Paramount and Artcraft Pictures set the pace for the I whole industry. Is it any wonder that they daily (ill the seats of nearly ten thousand theatres? Why. you take a chance if „ you miss a single change of program at your favorite theatre! paramount<^Gricra£i jHotion (pictures " -■ | famous players-la^ky ooawaanwrJE Paramount and Artcraft Stars' Latest Productions 1«g™<« "Vi *Th« Hun Wlihlo" /W-.d.-f C.m.di,, t Ih*( d«; P.rimou tAAAA^'tt^iW^a'iia X* 1% ' % ,vr.r.nmtgm ,jwtf> ttSStfB mmSf ho are the Joneses ? 7'HE Joneses arc the Supreme Court of Decision on Everything in America Their favor ma^es an in- dustry—their disfavor breaks it. You are the Joneses—you, the shrewd up-and-com- ing citisen, and your wife and children—who have made Paramount and Artcraft Pictures possible. Your sharp eye for value, whether it be in clothes or entertainment, and your sense of taste, picked out with absolute certainty the more than ten thousand theatres whose programs are mainly composed of Paramount and Artcraft Pictures. Famous Players-Lasky Corporation has, with the help of the Joneses, removed all question from the public mind of what is or what is not best in motion pictures, The overwhelming success of Paramount and Artcraft Pictures is on plain public record. That's who the Jone*^s are, and that's what they've done in one industry. tyaranu>unt<^Glticrxi£i jHotion (pictures " l FAMOUS PLAYERS-LASKY CORPORATION !( *s*»- Paramount and Artcraft Stars' Latest Productions Piramfnl-Arlcrt/l Sptttall I '■..!'... I-...I 1, V Specimens of National Advertising [ 58 ]