We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
By this division a complete personal exploitation service will be given to every exhibitor who desires it. Not only will the Field Force help him put across particular pictures, they will also educate him thoroughly, when he needs it, in the science of motion picture exploitation. No man will be sent into the field until he is thoroughly competent to put over a picture. Every man in this division will be an expert, thoroughly familiar with his job. He will be trained until he is expert. The Field Force will be increased from time to time as the demand grows. The results of this innovation will be too big to be calculated. Every exhibitor in the country will have the aid of a high-priced exploitation manager—will have his aid as wholly as though he were paying him a big salary. The service will mean, among other things, a larger steady motion picture going population, for proper exploitation done in this manner will bring to the theaters many who have never before been motion picture fans. It will improve the standards of picture presentation, it will improve theaters. It will make exhibitors a greater power than ever in their communities. The rest of the exploitation department, completely reorganized, enlarged and built on a new system, will continue the work of selling Paramount- Artcraft pictures to the public. Four years ago, when John C. Flinn, now director of publicity and advertising, first joined the company in this capacity, there was a question as to whether or not he would need a stenographer. He worked for four months without one. Today there are in his department almost a hundred men and women, specialists in their various lines, and almost each of them has his secretary and his stenographer. Advertising has grown with production and distribution. The Administrative Division is largely executive; it is the point of contact between the Departments of Distribution and Production and the Exploitation Department. The material for advertising and exploiting Paramount and Artcraft pictures comes largely from the producers of these pictures. At every producing studio there is a staff of reporters and photographers, who supply the Exploitation Department with information, photographs and exploitation ideas in connection with the pictures being produced. At the Lasky studio, Adam Hull Shirk is in control, with MelvinN. Riddle as assistant. Under his general supervision are J. R. Woodhouse, publicity representative of Thomas H. Ince studio; Harry Carr, representing Mack Sennett; Paul Conlon, representing William S.Hart; One-sheet Poster POR LA PANTALLA DEL CINE FAUSTO' f'Escenas de la Super-produccion de Cecil B. de Miles "A los Hombres" T PORTIA •**• • ■ * Some Foreign Publicity placed by this Department [ 59 ]