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68
January, J 94)
What's ■
YOUR Comment? 5
$10D i
IN WAR BONDS ■
for the Best Letters \
about "SWING" ■
This ia our firnt issue . . . and naturally, |
we want to know how you like It, what |
you don't like, what you like bent, what |
you*d like to nee changed. |
It's our f ir«t issue . . . but it's your |
**Swlng.** We want it to n>«inK the w^y |
you wunt it. I
If you*ll U!«e thin ballot to Indicate I
the three things you like best and the I
three you like Icasr^— and write us a I
letter of 1.*0 words or lens telling us I
WeMl pay a $50 War Hond for the I
best letter . . . and u S25 War Bi»nd i
e.irh for tiie second nnd third be^^t let *
ters most useful to tin in mnkine **Swing** '
what you think it ought to be. '
We have fancy plans for ftitiire is J
sues . . . the addition ( for instance) !
of New York, Chicago, San Francisco !
and Hollywood letters^— with feed-bag !
dope on what lo do and see In thoum !
cities. Good idea ? S
You tell u« ! L#i*s Mwlns together! S
Three Things I like best in the !
January issue of "Swing" g
2 ■
3 S
Three Things I tike least in the !
Jonuary issue of "Swing" |
1 I
2 ■
3 ^ I
Address your letters with this ballot, to |
SWIIVG 1
1120 Scarritt Building J
Kansas City 6, Missouri ■
.......................J
— And so we named it
— jwin^
nd what's in a name? Swing is rhythm. It's rug-cuttin' and boogiebeat. It's the impetus that goes to your head — and to your feet. Swing is the popular trend; the direction of public tastes toward a coffee, a chewing gum, a matinee idol, a toothpaste. It's something the business man does with a deal. Swing is also the cut of a leather-clad fist, arcing through the air to the other fellow's jaw. Swing was what the cattle rustler or the tough road agent used to do when the pioneers had a rope and a sycamore limb right handy. Swing was a hard word then. It not only brought a lump to the throat; it brought many a throat to a lump.
When the Yanks march home victorious, they'll swing down Main Street. Chariots swing; children swing; outlaws swing; orchestras swing; we swing! Some high, some low; and the word means many things to many people.
We hope our little magazine will come to mean as many things to as many people. We hope the rug-cutter and the boogic-beater, the prizefighter and the fight fan, the business analyist and the sales executive, the man about town, and the man in the service — all the guys and gals everywhere—will find something they like about SWING.
And we'd appreciate it if you'd write to tell us how you do like it.