Swing (Jan-Dec 1945)

Record Details:

Title:
Swing
Date:
Jan-Dec 1945
Publisher:
Kansas City : Donald Dwight Davis
Volume:
Swing (Jan-Dec 1945)
Leaf #:
000653
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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OU LL like doing business with 'HB, the station th "agency point-view" . . . where ery advertiser is a ent who must get 5 money's worth in tults. Swing along ith the happy meum in the Kansas ty area! For WHB iVvailabilities, 'phone DON DAVIS at any IDAM YOUNG office: EW YORK CITY 18 1 1 West 42nd St. LOngacre 3-1926 CHICAGO 2 E. Washington St. ANDover 5448 AN FRANCISCO 4 627 Mills Building SUtter 1393 LOS ANGELES 13 448 South Hill St. Michigan 0921 KANSAS CITY 6 Scarritt Building HArrison 1161 KANSAS CITY HOOPER INDEX May tJirii Sept. '45 WHB Station A Station B Station c Station D Station E WEEKDAYS A.M. MAN. THW) fRI. 8 A.M.-12 No«ft 23.1 26.5 19.7 10.6 13.1 5.5 WEEKDAYS P.M. MON. THRU FRI. 12 Nooa-$P.M. 19.9 23.4 29.6 14.8 9.5 1.7 StINOAV AFTERNOON 12 Noon-6 PJW. 16.2 34.7 20.5 13.8 11.8 2.6 SATURDAY DAYTIME 8 A. M. -6 P.M. 21.9 29.6 20.6 17.2 7.9 2.0 WHB, KEY STATION for the KANSAS STATE NETWORI