Swing (Jan-Dec 1949)

Record Details:

Title:
Swing
Date:
Jan-Dec 1949
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1949)
Leaf #:
000119
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.","Cook Paint and Varnish Co -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals","Radio broadcasting",Kansas,"Kansas -- Kansas City","Missouri -- Kansas City
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
May 16, 2024
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It's a roundabout way to make a living, but this impresario of odds-and-ends does handsomely at it. by JAMES Y. OTIS IN THIS inflationary era, the prices of stuffed penguins, ostrich feath' ers, moustache cups, African war spears and riveting machines have gone up, too. This hard economic fact saddens Savino Morizzo of Chicago, the "Sul' tan of Swap," who sells and trades incredible bric'a-brac with the same aplomb that your corner grocer hands out canned goods and bread. "Still, business is good," Morizzo philosophizes, "for somewhere there is always a person who wants to buy or swap something valuable for a copper bathtub, a box of skulls, oil paintings or gold'encrusted cuspidors." Savino isn't kidding. Daily, the mailman staggers into his five-story junk house on Chicago's Lake Street, carrying pleas for the strangest merchandise in the world — most of which is carried in stock. Those letters — plus a personal fol' lowing which ranges from Cairo, Egypt, to Nome, Alaska — enables the dark, wiry little Moriszo to arrange 10,000 trades and 5,000 cash sales a year. His business is stimulated by his own magazine. The Traders ]ourna\, which is a startling compendium of the weird gadgets and seemingly useless junk he has on his shelves. Five thousand people the world over buy his journal each month. Some sample ads: "Have lithograph of Custer's Last Stand. Will trade for hair clipper." "Need Lord's Prayer written on pin'head in exchange for tat' tooed ear." "Can you use miniature steam locomotive suitable for kiddie park? Will swap it for early Edison phojiograph." "The Journal is one of the world's best advertising media, if results are an indication," Morizzo boasts, flick' (ng some dust from a mounted wild boar which he'll probably swap for a Model'T Ford. "Our readers include retired sea captains, aviators, old maids, business leaders, entomologists, soldiers, ex' plorers, curio shop owners, college students, teachers and clergymen. What they unearth in their attics and basements is amazing but true." And Morizzo proudly displays his wares — gallons of hair dye, old coins by the hundreds, pictures of every United States President, stereopticons.