Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
00041
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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J. C. HlGDON (above), new president of K. C. Chamber of Commerce, broadcasts inaugural address over WHB. Fred G. Gurley (below), president of the Santa Fe Railways, is principal speaker at Higdon inaugural dinner. Mr. Gurley stressed the importance of Kansas City as a transportation center. BASEBALL is "just around the corner." Photo below, made at winter baseball meetings in Phoenix, Arizona, shows Casey Stengel, manager of the Yankees, with WHB Sports Director, Larry Ray, and Harry Craft, new manager of the K. C. Blues, the Yankees' number one farm team. Muehlebach beer will again sponsor baseball on WHB in 1953. Photo at bottom includes Parke Carroll (Mt), Blues business manager; Harry Craft; Larry Ray; and Lee Mac Phail, Yankee Farm Director.