Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
00054
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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48 s. a.m., a 10'minute news summary. The "Weatherman-in-Person" (another Radio feature originated by WHB) is heard at 8:10 a.m., direct from the weather bureau at Kansas City's Municipal Airport. At 8:15 a.m., Reuben Corbin of the U. S. Department of Agriculture tells housewives what fresh fruits and vegetables are available that day in their neighborhood markets. Gabriel Heatter tops it off at 8:55 a.m. with an inspirational story. It all adds up two-and-a-half hours of cheerful music, time signals, temperature reports, weather information and news designed to "start your day with a smile and a song — and on time!" If you haven't formed the "Musical Clock" habit, try it for a few days and see if it doesn't help you get going in a better mood each morning! ▲ TN MARCH, WHB celebrates the JL tenth anniversary staff membership of our only husband-wife team: Ed and Phyllis Birr. Ed became a salesman in the WHB Client Service Department ten years ago this month, followed by Phyl as Director of Women's Activities — when she spoke up one day and asked us why we didn't do something about the yacketyyak format for women's programs with which Radio was then deluged. Phyl adopted the name "Sandra Lea" when she took to the airways. Result of the Birrs' unique collaboration is the Sandra Lea Program heard Mondays through Fridays at 9:30 a.m. Instead of solid chatter, listeners hear a daily program of "sweet" Guy Lombardo music, into winfy which Sandra deftly inserts news of women's activities, fashions, health, home-making, child-care and other topics of interest to women — along with the commercial messages of her local sponsors "sold" by husband Ed. It has been a fruitful collaboration: Phyl gets a salary, Ed gets commissions and their advertisers (whom they serve as a "team") get results! Nine of the thirteen current active accounts have been on the program since it began! Each week-day morning the Birrs leave their charming home at 8619 Holmes for the drive to the studio, where Phyl goes over the day's script, does her broadcast, and then spends The WHB EVENING TIME 6 :00 15 30 45 7 8 9 10 11 12 SUNDAY Chicago Theatre of the Air Operetta Guest Star Little Symphonies . Enchanted Hour Jeffersontan Heritage Answers For Americans. N. W. University Renewing Stand . . Panel Discussion "Sixth Row Center". John Thornberry. . . News — Sports Weather Forecast. . . Serenade in the Night Music to Read By. Mutual News. WHB Night Club of the Air. Pop Records Guest Disc Jockey WHB Night Club of the Air WHB Signs Off. MONDAY "Strictly From Dixie" Larry Ray, Sports ■ ■ Gabriel Heatter Fulton Lewis, Jr The Falcon Adventure, or Big 7 Basketball Hour of Fantasy . . Futuristic Drama Bill Henry, News. . . Reporters Roundup News Panel Titus Moody John Thornberry. . . WHB Varieties WHB Varieties Musical Comedy Selections Frank Edwards Songs of the Services News — Sports Weather Forecast . ■ . Serenade in the Night Music to Read By . Mutual News. WHB Night Club of the Air Pop Records. . . Rock t imer WHB Night Club of the Air WHB Signs Off.