Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
00096
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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90 S. wavy locks. Otherwise he's the quiet' est man in the room. One of Biggerstaffs most amazing sales was accomplished by letter. It bears repeating because it illustrates his friendly manner, knowledge of prospect, an uninhibited nature, enthusiasm, list of sales points and checking with the sales staff. This potential buyer was being moved to Kansas City from the east, and had looked at several good homes with Biggerstaff — including one that Bill was convinced he should buy. The man needed two bedrooms and a den, a nice neighborhood, and price was not a factor. The home shown, which Bill knew instinctively the man should buy, had three bedrooms (one could be made into a den) and was in lovely Indian Hills subdivision. But the man turned it down and returned to New York. Biggerstaff figured he had done a bad selling job and chalked up his loss to a breakdown in enthusiasm plus not giving the man enough reasons why he should buy. Then, one day, along came a letter from the man requesting that Bill buy two license plates for his cars; so he would have them when he arrived in town. His New York plates had expired. Acting quickly, Bill had some plans redrawn of the home; showing exactly how the spare bedroom could be made into a den. He listed also 17 points why the home was perfect for the New Yorker. Then he told him how A One kind of motorist who never seems to run out of gas is the back seat driver. Among other things that do not turn out quite as you expect are people who drive cars. he had checked with the entire sales staff to justify his opinion; and they all agreed the home was still the best buy on the market. He also pointed out in the letter that in order to buy the local plates the man needed a Kansas City ad' dress. He asked him why he didn't buy the home (it still puzzled him) — and a contract was enclosed if he should change his mind with all this new information. A week later back came the signed contract — and the deal was closed with an $1,800 commission! The man also got his license plates. You could end such a modern success story right there. But Bill flaunts tradition in still another way. In a departure from most of his real estate contemporaries he bought the most expensive car he could find — a yellow Cadillac convertible — and began showing homes from $10,500 upwards. Now that is inviting the buyer to say: "Heck, this guy's getting rich offa this stuff. He's not for me!" Could be. But Bill went on to sell his second and third million and is now driving his second Cadillac.