Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000265
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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STUDIO "B" (right) was the "big" studio, home of the "Staff Frolic" (Below) DON DAVIS in '32. HOUSE STUDIOS" in the Scarritt Building COOK'S invited Davis to become president of WHB — and he began by employing Ed Dennis, just out of K. U., as a salesman; and by negotiating a lease for new studios. James Free, of the firm of Free & Sleininger (now Free & Peters), a Scarritt son-in-law and a pioneer radio station representative, found WHB its Penthouse in the Scarritt Building. Remodeling began; alternating current was brought in from the new Fidelity Building; and WHB occupied its "new" studios in June, 1932. Space on the floor below was added as the staff grew in numbers and the complexities of programming and station operation increased. "Penthouse Serenade" became WHB's theme song, played at sign-on and sign-off . . . with special WHB lyrics by Jack Wilcher. JENKINS AUDITORIUM STUDIO (left) was home of the "Kansas City Kiddies Revue." Saturday mornings, two complete performances were often given, to accommodate crowds. First performance was broadcast. PRESIDENT'S OFFICE was also used as studio.