Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000287
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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SAM LEICHTER BETTY ANN PAINTER TOBY NEVIUS ZERLINA NASH BEN BERNIE PART OF THE FUN of working at WHB — then, now and tomorrow — stems from visits to the studios by actors, actresses, singers and composers; producers, directors and writers; names famous in phonograph recording; band leaders, beauties and dancers; explorers, lecturers and "men with a message." When they arrive, the word goes out and work stops. The staff gathers in the studio or huddles at studio windows. The late Ben Bernie kept WHB in gleeful turmoil for a solid week, as m.c. of the "Staff Frolic" every afternoon. "Yowsah," said he, "WHB is the Besta."