Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000293
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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MAGIC CARPET overs the Fire Power Caravan in demonstraon to recruit war workrs. Lindsey Riddle is adlsting antenna. HE AL STINE took a hand, too! — before going off to become a flier, bail out at 9,000 feet and wreck his stomach. Photo above shows Al Foreman & Clark's with a dart game he devised to sell war bonds and stamps. CrH i^a *m\ : ml o August 14, 1945 • WORLD WAR II These were hectic years — made no less easy by frequent staff changes. In the armed services lots of WHB folks won deserved promotions. Here at home we constantly adapted old formats to wartime needs and conditions. And what a schedule of broadcasts! . . . the skill and speed and realism of war reporting by radio . . . morale building, selective service information, gas rationing, save old rags, support the U.S.O., share the meat, save tin cans, don't spread rumors, rubber conservation, war industry training, benefits for servicemen's recreational funds, rent ceilings, labor recruiting, victory gardens, housing information, first aid instruction, coast guard recruiting, fats salvage, conserve household equipment, price control, air raid blackouts, manpower announcements, women in war work, foods for victory, save electric power, buy coal early, doctors and nurses needed, merchant marine recruiting, understand our allies — Britain, China, Russia! Army-Navy "E" and "A" awards ... To stimulate blood donor recruiting at the Red Cross, WHB announced every hour on the hour the number of donors still needed to fill that day's quotas — and made the quotas! WHB listeners still recall the doomladen voice of William Lang describing the Atom Bomb on the morning of August 6. V-E Day in May and V-J Day in August were occasions for world-wide celebration — and radio never performed a better "coverage" job.