Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000452
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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334 St Right here I'd like to dispel the idea that the people who call up and pledge money are a bunch of dead' beats who don't pay off. This notion got abroad after the famous telethon for the Olympic fund presided over by Bob Hope and Bing Crosby. About $1,000,000 was pledged. About $350,000 came in. Today, because they know a lot more about how to run a telethon, the United Cerebral Palsy telethons sometimes collect $1.35 on the $1. People who call up and pledge $10 will get an attack of conscience and send $20. In Louisville, for instance, a Cerebral Palsy telethon attracted $150,000 in pledges and $171,000 came in. It doesn't always work that way, of course. Another UCP telethon in Salt Lake City got only $50,' 000 out of a pledged $69,000. But, after all, that's 71 per cent and quite a nice haul. UCP presents all its telethons on the local level rather than on networks. They put someone like Garry Moore or Dennis James in, say, Little Rock. All night long, during hours the TV station would normally be off the air, Garry or Dennis present entertainment and also introduce all the local big wheels — athletes, local millionaries, mayors, and small, wellscrubbed children. The money goes to help cerebral palsy sufferers in Little Rock, not just everywhere. According to George Lewis, who works on telethons for the UCP, the first thing you need is a terribly durable master of ceremonies who has to keep things moving sometimes as long as thirty hours. Dennis James, ". . . And another thing — that tree is not a {ire hydrant!" it has been discovered, holds up splendidly over the long haul and seems to have just the right combination of warmth, informality, ability to think on his feet and, of course, stamina. James, Warren Hull and Jane Pickens are favorite telethon people for UCP. Not everyone can manage it. Robert Q. Lewis did a telethon in Jacksonville once and, toward the end, came apart at the seams. He was so pooped that a woman called in and said she'd donate $50 if Lewis, for heaven's sake, would just sit down for awhile. Garry Moore is another "You think he's bashful, wait till you meet his brother."