Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000453
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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JOHN CROSBY COMMENTS 333 great telethon man, full of bright ideas to fill the long hours. In Louis' ville he sold all his clothes, piece by piece, and wound up in his bathrobe. Warmth and staying power are far more important than talent to a telethon emcee. Even the most rockribbed ones can't do more than one a month, though. Longest telethon on record was a thirty-hour stint in Los Angeles presided over by Jack Webb. ("I just want the money, Ma'am. Just the money.") It raised $500,000. Ralph Edwards also raised $500,000 on a shorter telethon in San Francisco. Others who do well at it: Bob Hope, Gabby Hayes, Jack Carson, Martin Es? Lewis. While this is all great for charity, it is eating into the actors' own livelihood. Nightclub owners have protested for years that they can hardly be expected to lure customers to their clubs to see one big name act — if the customer can stay home and see thirty big names for nothing on television. Ronald Reagan, president of the Screen Actors Guild, points out that the unpaid benefit shows have practically destroyed the club date which was once a lucrative source of income for entertainers. Actors, who are notorious suckers for any charity, are just competing with themselves every time they play a benefit. "Variety", for example, reports that an unnamed artist played the Hollywood Bowl recently at a $2.80 top. At the Bowl were placards advertising a benefit with this artist and twenty-nine others. So who wants to pay $2.80 to see just one artist? But the charity people are not likely to give easily. In one year, sixteen local telethons brought the United Cerebral Palsy people $3,340,000. From November through March of 1954, seventeen more telethons are planned in various cities from which UCP confidently expects to pick up another $2,500,000. It sure beats ringing doorbells. "Can't you put him outside? He makes me nervous!