Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000455
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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p\0 YOU know how much ^ 106,407 coffee can keystrips weigh.' We do, they weigh exactly 507 pounds. We also know that people mail key strips tied up in neat curley cues, glued to postcards and wrapped in toilet paper. They send them in cigar boxes, in pretty Christmas wrappings, and stuffed in old pillow cases. We know a lot about key strips. In fact we're experts on the subject since our terrific WHB-TV promotion for the Butter-Nut Coffee Christmas Club. Butter-Nut sponsors the Shelby Storck Weather Show on WHB-TV Monday through Friday at 10:15 p.m. Each year they conduct a Christmas Club promotion for the benefit of orphanages and children's homes. Donations of toys by the Christmas Club are based on the number of coffee can key strips sent in by viewers. With a hard-hitting promotion utilizing air plugs, direct mail, and a kids' movie matinee, WHB-TV pulled 106,470 key strips for a new Kansas City record. This was more than three times the number of strips collected in 1952 by Butter-Nut with the same show and personality on another station, at that time Kansas City's only TV station. SHELBY STORCK The "Weathermon" LARRY DOWNS of Butler. Not MORI GREINER Manager, WHB-TV So take a tip from Butter-Nut. Join the Swing to WHB-TV. For effective TV programming and a promotion service that gets results . . . for choice adjacencies and availabilities . . . WHB-TV offers you unrivalled opportunities in Kansas City. Get in the Swing . . . See your Blair TV man today, or phone locally in Kansas City to BAltimore 7109 for a WHB-TV Sales Service Representative. WHB-TV CHANNEL 4\ BASIC CBS-TV SHARING TIME WITH KMoC-TV Kansas City Represented Nctionally by