Swing (Jan-Dec 1953)

Record Details:

Title:
Swing
Date:
Jan-Dec 1953
Publisher:
Kansas City : WHB Broadcasting Co.
Volume:
Swing (Jan-Dec 1953)
Leaf #:
000456
Language:
English
Subjects:
Radio broadcasting -- Missouri -- Kansas City -- Periodicals, Radio broadcasting -- Kansas -- Periodicals","WHB-AM (Radio station : Kansas City, Mo.) -- Periodicals","Kansas City (Kan.) -- History -- Periodicals","Kansas City (Mo.) -- History -- Periodicals","Cook Paint and Varnish Co. -- Periodicals","WHB Broadcasting Company (Kansas City, Mo.) -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
The official magazine of Kansas City's WHB radio station, SWING printed far more than the station's schedule (which, as the title SWING suggested, relied heavily on music). From 1945 to 1953, SWING offered readers something eclectic every month -- profiles of entertainers on one page, discussions of citizenship in the postwar world on the next, with write-ups of nightlife offerings in KC, Chicago, and New York mixed in. WHB spent decades lobbying the FCC for clear channel status; the magazine's ambitious scope may have been part of the station's attempt to legitimate itself. But it was SWING'S first editor, Jetta Carleton, who later wrote a celebrated novel, that gave the magazine its distinctive style. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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-Ity ) and Less than six months in Television, and already WHB-TV has lour of the first ten locally-produced shows seen on all five local TV stations! CBS-TV network, the national favorite, is rapidly winning first place honors in Kansas City' on WHB-TV. And toppine it all. the Butternut Coffee Weather Man now on WHB-TV out-pulled. 106. 4~0 to 30,000, his Christmas Club key strip promotion of a year ago when he was on the city's only TV station. You d think this would cause us to wonder whether Radio is still the baiic medium . . . the economical, mass medium. But what happens? Home Federal Savings, a three year Radio client on WHB. gives up its TV show on another station because WHB Radio was outpulling Television, by three to one! In one single month. HomeFederal opened 5,08" new savings accounts . . . and. says Federal, "We attribute a large part of our growth to the selling job WHB Radio does for us." Want somebody to carry water on both shoulders.' Chances are WHB Radio and or WHB-TV can do a terrific selling job for your store, goods, or services. Ask our national rep office, or a local Sales Service Representative at BAItimore "109. BRUCE GRANT. WHB "Minute Man ' and WHBTV emcee, with birthday cake presented him by lol fan* at a aurprise party Truly. WHB and WHB-TV are Kansas City's Favprite Ne.ohbors! Sales Service Representatives Radio and TV Radio Exclusitel% Ed Dennis Ed Birr Win Johnston Jack Sampson Bob Sharon TV Exclusively Clay Forker WHB 710 KC. 10.000 WATTS „.u MUTUAL NETWORK KANSAS city. Oldest :=x CALL LETTERS JOHN BLAIR & CO. Represented Nationally by DON DAVIS, PRESIDENT JOHN T. SCHILLING, GENERAL MANAGER