The talking machine world (Jan-Dec 1908)

12 THE TALKING MACHINE WORLD. THE HOEFFLER MFG. CO.'S HANDSOME QUARTERS IN MILWAUKEE. This photograph shows the main floor of the Hoeffler Manufacturing Co.'s store at Milwaukee, Wis. The company besides being the Wisconsin agents for the Wurlitzer automatic instruments and the Regina music box, has, what is considered the largest display of Victor and Edison machines in the state. Recent improvements just made at the new store, 306-308 West Water street, make it one of the finest talking machine and automatic musical instrument houses in the northwest. Over $10,000 has been expended in remodeling and furnishing this spacious building. The main floor is particularly handsome. Mammoth ferns together with unique electrical decorations form an artistic arrangement of over 200 music producing machines, some of which sell as high as $4,000. Although in the talking machine business but a short time, the company through the untiring efforts of Mr. Hoefiler have already built up a large business in this line. The upper floors are salesrooms for the Wurlitzer automatic instruments and Regina music boxes. During the past few years the eotmpany have toeen engaged in wholesaling these instruments they have gained an enviable position among other dealers Of the city as well as state. As can be seen in the picture, the company have five private salesrooms, soundproof, with plate-glass windows, thus making it possible to avoid delays in demonstrating the various machines to prospective customers. Besides having a stock of about 200 machines on the main floor, Mr. HoeflBer also has in stock 3-5,000 Edi!on and Victor records, said to be the largest collection in the country. The basement is devoted entirely to repair work and several men are kept busy repairing musical instruments of all kinds. CONCERT OVER THE TELEPHONE. -The Southern California IVlusic Co. Inaugurated This Novel Departure Just Before the Holidays and Enabled the Subscribers of the Telephone Co. to Enjoy Opera in Their Homes — Moving Picture and Song Concert Given by Ar^'.her Concern. (Special to The T;i Iking Machine W'jrld.) Santa Barbara, Cal., Jan. 7, 1908. This is one pity at least where the talking machine is being brought to the attention of the public and as a result much good is said to be resulting from the publicity, the trade in that line being very satisfactory. Many unique schemes are being tried for popularizing the "talker" and with excellent results. The Southern Califo.nia ilusi'c Co., who have a branch store in this city, just before the holidays conceived the idea of giving a talking machine concert over the telephone. The selections chosen were from Verdi's "Ernani," and through arrangements made with the Home Telephone Co., a number of subscribers had the pleasure of hearing the music of the opera in their homes. So successful did the telephone scheme work that N. E. Paulin, manager of the talking machine department of Guernsey S. Brown, conceived the idea of an illustrated song concert to counteract it in favor of his own concern. Over 100 slides were used to illustrate the songs, the music being furnished through the medium of the Victor Victrola. We manufacture and sell more Repe^ir Pa^rts For all kinds of Talking Machines than any other house. This is due to the high quahty and low price that we make. Our catalog contains about 200 parts and we are constantly adding to it. A trial order will convince you of the above statement. The Talking NdLchine Supply Co. 400 FIFTH AVENUE NEW YORK A. P. PETIT. General Manager Nosotros fabricamos y vendemos mas ACCESOmOS para toda clase de fonografos que alguna otra casa. Esto es debido a la alta calidad y bajos precios que cotizamos. Nuestro catalogo contiene cerca de 200 partes y continuamente estamos aorreo^ando otras nuevas. Uno orden de ensayo lo convencera de lo tjue arriba manifestamos. The Talking Machine Supply Co. 400 FIFTH AVENUE NEW YORK A. P. PETIT. Gerente