The talking machine world (Jan-Dec 1908)

Record Details:

Title:
The talking machine world
Date:
Jan-Dec 1908
Publisher:
New York : Edward Lyman Bill
Volume:
The talking machine world (Jan-Dec 1908)
Leaf #:
00047
Language:
English
Collection:
Broadcasting & Recorded Sound and Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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THE TALKING MACHINE WORLD. 39 1. 4. R THE DEALER tKe One Bi^ LeaK Supplements Will Be Issued Quarterly and only the ''Hits" and Big Sellers Between Times So here's what we are going to do : Cut out the monthly Hsts. Issue a condensed hst every three months — March 1st, June 1st, September 1st and December 1st. Issue complete catalogues twice a year. Announce new records of the big hits as fast as they appear— anfi? you can place them on sale as soon as you likey without looking at the date on the calendar. The records in the quarterly list will include those big hits and also whatever new records have been made during the quarter; but every record in that quarterly list will be a sure seller. No record will ever get by our record committee unless that one point is settled for certain. This way you'll get the attention of record buyers every time a record is announced — and what's more you will have the records ready for him. After this has happened once or twice and the record buyer realizes that there is no reason why he should do all his record buying around the 26th of the month, you will have him coming into the store every time he wants something new. And ' ' something new ' ' only means something new to him. You have a regular list of hundreds of records which are new to him and which are 100 per cent, better in every way than many of those in the monthly lists — and it's going to be the easiest thing in the world to sell him out of your regular list — and satisfy him better than you ever did before. You will have him coming in whenever he has money to spend — that will be the outcome of it. And that's the natural, legitimate and profitable way to sell records. If you find yourself tempted to express your opinion, or if any questions occur to you, your letter will be welcomed at this office. Company, Gen*l NEW YORH e It sound almost as good as the Columbia Graphophone