The talking machine world (Jan-Dec 1908)

68 THE TALKING MACHINE WORLD. 50 Views, Ireland, Ck)lored, Assorted. 25 Prismatic Series, Assorted. Total, 650 ?7.50 ASSORTMENT. 300 New Fall Colored Comics, Assorted. 25 Birthstone, Assorted. 50 Roller Skating, Assorted. 50 Fancy Lover, Assorted. 25 New Fancy Birthday, Assorted. 25 A A Line Fancy Colored, Assorted. 25 New Teddy Bears, Assorted. 50 Slate, 24 designs, Assorted. 50 Comic Cats, Assorted. 25 No. 20 Embossed Comic, Assorted. 25 Fancy Flowers, Assorted. 25 Initial, Embossed, Assorted. 25 Animals at Play, Assorted. 25 Embossed Lemon, Assoi-ted. 25 Art Galleries, Assorted. 50 Embossed Flowers, Gold Background, Assorted. 25 Country Life, Assorted. 50 Colored Views, Scotland, Assorted. 50 Colored Views, Ireland. Assorted. Total, 925 $10.00 ASSORTMENT. 300 New Fall Colored Comic, Assorted. 50 Roller Skating, Assorted. 50 Fancy Lover, Assorted. 25 Birthstone, Assorted. 50 A A Line Fancy Colored, Assorted. 50 New Teddy Bears, Assorted. 50 Slate, 24 designs. Assorted. 25 Initial, .Embossed, Assorted. 50 Comic Cats, Assorted. 50 No. 20 Embossed Comic, Assorted. 50 Fancy Flowers, Assorted. 25 Animals at Play, Assorted. 25 Embossed Lemon, Assorted. 50 Art Galleries, Assorted. 50 Colored Art Views, Assorted. 25 Country Life, Assorted. 45 State Capitol Buildings, Assorted. 50 Fancy Embossed Birthday, Assorted. 10 President Roosevelt Faces, Assorted. 50 Views, Scotland, Assorted. 50 Views, Ireland, Assorted. 40 Prismatic Series, Assorted. 30 Little Pigs, Assorted. Total, 1200 In closing these remarks we would add further stress on the importance of dealers acting quickly in regard to taking up post cards in connection with their business. Christmas and New Year's trade, at least for 1907, is a thing of the past, but the time to take advantage of Valentine and Easter business is now ripe. Next month will be too late, so don't hesitate, but put yourself in a position to cater to the demand for these novelties in your section. Cameras and Photographic Supplies. A particularly rich field lies open for the retail dealer in cameras and photographic supplies, and the demand for these reproducers of nature is growing each year, until now it has become almost a mania. Everywhere business is prospering, and stores that carry these lines are at their wiis ends to supply the trade. Like the talking machine, the profit seldom ends with the sale of a camera, for year after year the customer will invariably come back for repairs, films, etc. Many little side lines may be added, which will make this department more complete, and reap an additional profit, such as picture frames, mounts, a developing and printing department, etc. The questions, "What?" and "How much shall I buy?" will occur to the prospective dealer. These are best answered by the manufacturers themselves, as locality has everything to do with the amount and quality of the goods to be carried. For instance, a man in a large, wealthy city would have a stock which, while it would suit his patron's purse and taste, would be far beyond that of some dealer in a small manufacturing town. W'here to buy? That, of course, is a matter of choice. While most of the manufacturers are controlled by one company, this, however, in more than one way 'benefits the retailers. For as all prices are standard, the large department stores cannot monopolize the trade by cutting prices. One of the great secrets of success in any business is to make friends with your customers. Transient trade is all right, but steady custom is the foundation of a successful business. That's what dealers should work for the year round. Have a store that will attract people, then treat them so that they will not go elsewhere. Establish a reputation for reliability and fair dealing. Remember, too, that good advertising and successful merchandising go hand in hand. The one depends upon the other. Sporting and Outing Goods. Sporting and outing goods of every description offer golden opportunities to the talking machine dealer, who will devote a little time and study to them. The demand for this class of goods is rapidly increasing, and the trend of the demand is for better grades, which, of course, mean greater profits for the dealer and more satisfaction to the consumer. Just now those who are carrying this class of merchandise are reaping a harvest, and the season promises to be the best ever experienced. The stores in this city are doing an excellent business in this line; in fact, it has been necessary in many instances to increase the selling force. When space is not available to carry a complete line, it will be well to stock only such goods as are in demand in your locality. For instance, if in your neighborhood good fishing can be found, put in a line of fishing tackle; not merely a pole or so, but a complete assortment. If you are located in a summer resort or college towm, golf, tennis, baseball and football supplies will prove the best sellers; while in winter an immense business is done in the skate and hockey line. Whether you carry a complete stock or only a small one, make the department conspicuous, create a favorable impression. So when people in your section think of sporting goods they will immediately come to your establishment OUR MONTHLY REVIEW. [We solicit inquiries from our subscribers who are desirous of any information in regard to paving side lines wbicli can be liandled in connection with the Talking Machine. We put .rou in direct touch with the leading manufacturers. When in doubt, write us, care the .Side Line Department.] A new and decidedly clever idea has just been brought out by Theodor Eismann, the wellknown post card manufacturer, of this city. Noticing the great popularity of illustrated songs, this enterprising gentleman decided to inti-oduce what he calls his Illustrated Song Folding Cards. The cards (four in each strip) are beautifully executed, along the same lines as the slides used by moving picture men in the shows, under each picture being printed those words of the song it illustrates. It is a happily conceived novelty and will undoubtedly be a big seller. Talking machine men especially should take advantage of this opportunity for starting a paying side .line, for nearly everyone purchasing a record would like to get the card of that song, but why not carry the idea still further, Mr. Jobber or Dealer, and lay in a stock of post card reflectors, and work the two together? Mr. Eismann stands ready to send samples of this and other lines to parties writing him on their letterheads. Don't fail to do so, for the profit you will make from their sale, to say the least, throws the "talker" in the shad'e. The F. & H. Levy Mfg. Co. have just brought out some very attractive new cards. These consist of hand-colored landscapes and fioral designs, finished with a pearl effect. This process gives a rich and high class finish, which makes the card sparkle when shown in the light, and must be seen to be appreciated. The new Tuck list of Easter post cards for 1908 is just off the press and lists some 150 distinct packets, which they have published for the coming season. These cards are packed six to an envelope, assorted designs. The post cards de luxe reproduced by "Oilette" process contain beautiful glistening dew and hand-colored effects. "Special" Easter post cards are new in conception, faultless in execution, replete with novelty and of unexampled value. They also publish some strikingly beautiful and highly effective post cards executed by the newest processes of reproduction. They are issued especially with a view of supplying the wholesale trade with high class selections at an attractive figure and in a convenient form. Each box contains one hundred assorted cards, four different sets. The Julius Bien Co. have just issued their new catalogue for 190S. showing their complete new line of post cards, and giving many valuable hints in regard to handling same. It will be mailed free upon request. This company are now making a specialty of local view cards. That is from photographs sent them by a dealer, they will print as many cards as are desired by Our New and Exclusive Process of Lithographing Enables us to Lead the World In the production of Superior Post Cards of Every Description at Lower Prices than any others. Better than Air Brush Cards, as our colors remain unchanged. We give careful attention to special designs. You will be a winner if you investigate our FLORAL, EASTER> VALENTINE, CHILDREN, LANDSCAPE, BIRTHDAY and NAME CARDS before ordering elsewhere. OIR DEALERS MAKE 500% PROFIT Send for Special Assortment ol 2,000 Cards lor $10.00. Every one retails at two lor live cents. II they do not suit you we will exchange them lor others without charge. Our line excels all others in beauty of design, harmony of colors and quality o^ stock. ALL PRICES AND GRADES, from $3.00 to $100.00 per thou.s.ind. When in doubt write us. KEYSTONE SPECIALTY COMPANY, '^'^r^^^i^^^T.^r^T.