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THE TALKING MACHINE WORLD.
UNNY thing happened few days ago — Dealer in small town in middle West wrote us saying he had couple of customers for player pianos. Didn't know much about players himself, although he had sold regular pianos for years. Thought we might know something about them, and having confidence in us, wanted us to recommend several different makes which we considered good. We recommended ONE and that dealer is now an enthusiastic Reginapiano Agent. The funny part of it is that the dealer DIDN'T KNOW that we made Player Pianos although we have been advertising them extensively for almost three years.
Well, that's the way it goes. No matter how much you advertise you can't expect the Public to know as much about your business as you know about it yourself — Some dealers don't know even now, that we are in the talking machine business.
Our efforts for many years were confined to the manufacture and sale of music boxes, during which time our corporate name was "Regina Music Box Co." When we began making various OTHER KINDS of instruments we felt that the name of the Company was to some extent misleading so we had it changed to "The Regina Company."
We couldn't spare the word "Regina" as it was and still is one of our most valuable assets, and is a trade name which adds strength and prestige to the reputation of any dealer who handles our line.
For fear that SOME of the readers of The Talking Machine World may not have a very clear idea of the things we make we show a FEW of our different products on this page. To show ALL the different styles would require a good many pages in this paper. We will send complete catalogues on request, and we want live dealers with red blood in them, to represent us in all towns where we are not already represented.
We want to hear from those dealers who appreciate the satisfaction which comes from handling and selling an article that is "made a little better than seems necessary."
That is the way we have been trying to make Reginas for the past 25 years.
THE
Manufacturers of Regina Music Boxes, Reginaphones, Reginapianos, Regina Chime Clocks, Sublima Pianos, Automatic Talking Machines, and Coin Operated Instruments. Distributors of Victor Talking Machines and Edison Phonographs and Records.
Main Office and Factory. RAHWAY. N. J. BROADWAY and 17lii ST., NEW, YORK CtTY 239 WABASa AVENUE, CBICAGO, lU,