The talking machine world (Jan-Dec 1910)

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The Talking Machine World Vol. 6. No. 4. IT PAYS TO CARRY A FULL STOCK. A Systematic Effort Should Be Made to Supply All Demands to Carry the Exact Goods the People Want — There Should Be a "Want" Book in Every Department so That You Can Keep a Check on Yourself as to the Needs of Your Store and Your Customers. Does your store contain the records the people wnnt — and do you have these called-for -goods when the people want them? It's a mighty bad thing to let your stock of machines, records or supplies run out. Sure as you're living, the very day you run out of some particular article — especially an everyday seller — someone calls at your store and asks for it. Haven't you often had it happen that way? If you haven't you're an exception to the rule. When a person makes up his mind that he's going to buy something he usually buys at that time. If he comes into your store, asks for some particular article and finds you are out of it, he goes away disgusted, visits your competitor's store around the corner, finds the desired article, makes his purchase, and you are shy what otherwise would have been a satisfied customer. It pays and pays big to keep your stock all the time and have them on time to meet early demands. People soon learn to know the store that has the goods and that store is the one they visit. Do you have a "Want" book in each department of your store? If you don't, you will find one a mighty convenient aid to good stock keeping. Have this book hung up in a convenient place where all the salespeople can have ready access to it. Whenever the salespeople have call for any article that your stock does not contain, or when they find stock on anything running low, have it written in this book. Make it a point to inspect this book every day. Appearing on its pages will be found many articles that you do not handle, as well as those you are out of, but it will keep you well posted on the condition of your stock and the public's demand. The continued demand for some article thus recorded may be so frequent you may be induced to place it among your wares with good demand following its installation. Try this "Want" book scheme. You will find it a great aid and through its aid you will derive much real benefit. Keep in close touch with it. It insures your having the goods the people want and when they want them. ELYEA=AUSTELL CO. ENTERPISE. Concerts in the Kimball House Cafe Attract Much Notice and Win High Praise. (Special to The Talking Machine World.) Atlanta, Ga., April 4, 1910. The Elyea-Austell Co., the enterprising talking machine dealers of this city, have been furnishing music at the Kimball Hotel Caf6 during the past few weeks in which the Victor-Victrola has been used. They have given selections from all the grand opera artists which will be heard in this city at the Audtorium Armory in May. A special feature of the music that attracted favorable comment was the selection of records of the voice of Richard Jose, America's great contratenor, who will be at the Lyric Theater all the coming week. The Philadelphia Athletics baseball team is stopping at the Kimball while in Atlanta and several members of the Philadelphia club are personally acquainted with Mr. Jose, Philadelphia being his home. The records of the famous tenor's voice therefore made a decided hit with the Kimball distinguished guests. Business with the Elyea-Austell Co. is excellent. They are building up a splendid Victor clientele among the very best people — people who hitherto did not look seriously upon the talking New York, April 15, 19 10. machine as an artistic product. The wonderful records put out by the Victor Co. have done much to convince the skeptics that perfection has at last been reached. EXPORTS OF TALKING MACHINES For February — Exports Show Strong Gain as Compared with Last Year — Interesting Figures Show Steady Improvement in Trade. (Special to The Talking Machine World.) Washington, D. C, April 9, 1910. In the summary of exports and imports of the commerce of the United States for the month of February (the latest period for which it has been compiled) which has just been issued by the Bureau of Statistics of the Department of Commerce and Labor, the following interesting figures relating to talking machines and supplies are set forth: The total exports of talking machines, records and supplies for February, 1910, amounted to $290,358, as compared with $214,341 for the same month of the previous year. The eight months' Bxportations of talking machines, records and supplies amounted to $2,481,906, as against $1,9.26, 228 for the same period in 1909. The total export figures for the eight months of the past three years are as follows: 1908, $3,396,579; 1909, $1,926,228; 1910, $2,481,906. The value in detail of exportations of talking machine records and supplies amounted to $177,070 in February, 1910, as against $214,341 for the same month of 1909, and for the eight months ending in February, 1910, they amounted to $1,575,662, as against $1,926,228 in 1909 and $3,396,579 in 1908. The value of all other parts relating to talking machines, phonographs, records and materials therefor sent abroad during February, 1910, amounted to $113,288; the total exports for the eight months under this heading foot up $906,244. SALESMANSHIP DEFINED. It Is the Art of Influencing the Human Mind by Means of Language to Agree to an Exchange of Values. The day has long passed when commerce was regarded as sordid and salesmanship a disgrace. The application of intelligent and scientific methods to the organization of this branch of industry has resulted in elevating all of its standards, improving its personnel and bringing about a radical change of public opinion in regard to the solicitor and to the business of canvassing. Adam Smith bases the wealth and prosperity of nations upon the idea of exchange. The salesman is a chief factor in modern industrial life. Salesmanship may be defined as the art of influencing the human mind by means of language to agree to an exchange of values. As to the method, it is essentially the same as the art of oratory with its applications to law and to preaching. As to its effect upon character, it is unquestionably broadening, elevating and instructive. As to its material results, if the man who sneers at salesmanship' had sufficient experience to know how large a proportion of families of wealth and refinement in every community are supported upon the commissions of salesmanship he would speedily incline to a different opinion. "HIS MASTER'S VOICE" FEATURED By the Sand Artists at Atlantic City During Easter Week. Visitors to Atlantic City during Easter week were interested in the work of the familiar sand artists, who always have something attractive to win the interest of board walk promenaders. Price Ten Cents Being horse show week the equine hero and the handsome young ladies with the Easter hats formed a subject for the artists, but one of the most attractive near the Million Dollar Pier was an excellent reproduction of the Victor Talking Machine Co.'s famous trade-mark, "His Master's Voice." It was gotten up in colors and attracted quite some attention. LEASE HANDSOME BUILDING. The Minneapolis Phonograph Co. Secure Three Story and Basement Building — Concentrate Victor and Edison Business at This Point — Will Handle Small Musical Instruments. (Special to The Talking Machine World.) Minneapolis, Minn., April 8, 1910. The Minneapolis Phonograph Co.. of which Lawrence H. Lucker is the head, have leased a large three-story and basement building at 515 First avenue, South. It is 40 feet front by 160 feet deep and it is fitted up in an attractive manner throughout for the company's business. Mr. Lucker will concentrate at this point his wholesale Edison and Victor wholesale talking machine business, which he has conducted at 511 Washington avenue, South, and his retail store now on Nicolet avenue. He is inaugurating a new departure, the addition of a wholesale small goods department. A large stock of goods has been ordered and is now on the way. including practically everything in the musical instrument line, with the exception of band instruments, which may be added later. He has a large talking machine business all through the northwestern country, with a force of good salesmen on the road, and therefore possesses distributive facilities for making the new venture a success. The first floor of the new building will be devoted to retail and no less than fifteen Victor and Edison demonstration booths are being constructed. BILL TO PREVENT FRAUD. Bill Before Maryland Legislature Making It a Misdemeanor to Secrete Unpaid-for Goods Secured on the Instalment Plan. (Special to The Talking Machine World.) Baltimore, Md., April 9, 1910. Talking machine dealers, as well as other merchants in this city and State doing an instalment business, are interested in a bill recently introduced in the Legislature, making it a misdemeanor to sell, pawn or secrete goods bought on the instalment plan and not fully paid for. The piano men and other merchants are hoping that the Legislature now in session will pass the bill without delay and thus afford the welcome protection. GOT A JOB AT EDISON FACTORY. The Daily Mail, of London, recently printed an interesting article written by H. Collins, a working joiner, which has important bearing on the tariff reform question. Aiming to show that wages are higher and the demand for skilled labor is greater in America than in Canada, England or Germany, Mr. Collins writes: "I have worked at some of the best shops in London, but after walking the streets for eight months in a vain search for employment I went to Canada with two chums in the same trade and another who was a laborer. What happened in Canada does not matter here, but the American papers circulate freely in Canada, and we happened to get hold of a copy of a New York paper and saw more work advertised. Being struck with the high wages offered, we made tracks to Edison's phonograph factory, Orange, N. J., and all three got a job right away."