The talking machine world (Jan-Dec 1913)

THE TALKING MACHINE WORLD. 47 A WINTERTIME ADJUNCT. APPRECIATE!) TRADE CO-OPERATION. The Delight Afforded by the Grafonola When the Frost is On the Pumpkin Emphasized by Attractive Window Display In Indianapolis. How a Well-known Atlanta House is Recommending The World i<> Its Customers Says Every Man Should Read It, as ii is a Valuable Aid to Husiness. (Special to The Talking Machine Would.) Indianapolis, Ind., December <">. — James YVhitcomb Riley, the Hoosier poet, once wrote "When l lie frost is on I he pnnkin', and the Fodder's in the shock * * *". Perhaps he was not thinking of talking machines at thai time, but he might have added a line to that famous poem to the effect that the talking machine is as necessary in the Fall in the cozy little home or mansion as the "pnnkin!" At any rate, H. M. Wright, of the Columbia Graphophone Co., must have been dreaming of the There lias been the l h i « een a lai ye numbet jobbers in this country World, thus aiding thi mOSl hearty co-operation of leading talking machine ami rhe Talking Machine i Ik nl.ii ion ol I he \\ orld View of Special Columbia Co. Window Display in Indianapolis. frost, the pumpkin and the fodder when he caught the idea which resulted in the window shown here. Men who were raised on the farm stopped in front of the Columbia store at 27 North Pennsylvania street and were whisked back to their boyhood days when "Father" made 'em shuck corn. The old-time rail fence was especially realistic and of course the "punkins" were the real thing. For a fall window display this window has not been surpassed by any store in Indianapolis. Mr. Wright was assisted by C. V. Weaver in arranging the window. A. W. Roos, manager, was very much pleased with Mr. Wright's work. Mr. Wright, by the way, not only is able to design attractive windows which help to increase the sales, but he has the ability to sell also. FAIL TO HAVE PARADES BARRED. Efforts of Merchants on Fifth Avenue to Cut Down Number of Processions Using Thoroughfare to Detriment of Business Defeated. among local dealers everywhere. Recently we have had several copies ol letters mailed to us by some important nu n ol the trade, who have taken pains to co-operate with this trade newspaper institution in increasing its influence. The subjoined, sent forth by the Elyea-Austell Co., of Atlanta, Ga., is one of the best, and the act of this company certainly constitutes a courtesy which is highly appreciated. This letter is addressed to the dealers on the selling list of the Elyea-Austell Co. It reads as follows : "Atlanta, Ga., "November 20, 1913. "The Talking Machine World, published by Mr. Edward Lyman Bill on the 15th of each month at 373 Fourth Ave., New York City, is the only publication devoted exclusively to the interests of the talking machine trade. "The Talking Machine World is a non-partisan paper. It is not committed to the interests of any one line, but, as the name of the magazine would indicate, it takes in the entire talking machine interests and has for its object the upbuilding of the business as a whole. This magazine is filled with all of the news pertaining to the different lines of talking machines of all makes manufactured. It contains a complete report each month of the new patents; keeps you posted on the trade conditions throughout the United States and foreign countries pertaining to the talking machine interests, and is filled with other reading matter that will be of great benefit to the wide-awake dealers. The editorials are of the very highest order and state facts just as they are. "You may possibly be taking The Talking Machine World at the present time. If not, we would" be very glad to have you subscribe at once, sending your Subscription dirCCl to The Talking Machine World on the enclosed subscription blank. If you do not cart.' to subscribe to this paper without first seeing a copy, request The Talking Machine World direc t to send a copy to you and they will be more than pleased to do so. We have no interest whatever in this publication, except we should like to see it in the hands of every man engaged in the talking mac hine business, and know thai the reading of this magazine each and every month will give you a broader conception of the possibilities of the talking machine business, and a reading of this magazine by your sales force will stimulate them to greater efforts on account of increasing their appreciation of the line of business in which they are engaged. "Yours very truly, "(Signed) Elyea-Austell Co. "Sales Department." N0N=C0MM1TAL ON RATES Board of Transportation Says Action Should Be Based on Evidence. The New York Board of Trade and Transportation, at its regular monthly meeting last week, discussed the proposed increase of 5 per cent, in freight rates in official classification territory. The executive committee brought in a report saying that the railroads should be liberally dealt with because upon their efficiency and ability to meet the demands of constantly growing business depend the development and progress of the country . At the same time the report submitted that the proposal for a 5 per cent, increase of freight rates should be the subject of a most thorough and searching investigation. Nothing short of clear and convincing evidence, the committee found, would answer the demands of the railroads if the increase should be denied, or would satisfy the public if it be acceded to. LIBRARIES INSTALL "TALKERS." Equipping public libraries with talking machines reports the sale of a Victrola to the public library so that the general public may receive the benefits of its musical value seems to be quite a fad in all parts of the country, and every day another dealer reports the sale of a Victrola to the public library of his town. One of the most recent Victor dealers to get on the public library wagon is J. G. Lewis, a progressive dealer at Manchester, la., who closed the sale of an expensive Victrola and a substantial supply of Victor records to the public library of that city a fortnight since. The ordinance introduced recently to prohibit the holding of parades on Fifth avenue between the hours of 9 and 6:30 except in the cases of military or national events of importance was defeated this week in the Board of Aldermen by a vote of 3.5 to 23. Although .this ordinance was heartily favored by the Fifth Avenue Association, a failure to use concerted action to insure its passage accounts for its defeat. The proposed ordinance had the indorsement of all the piano houses along Piano Row, who are obliged to suffer financial losses whenever these parades take place. VICTOR CHRISTMAS PUBLICITY. The latest batch of Christmas advertising matter sent out to its dealers by the Victor Talking Machine Co. contains some of the most attractive and artistic window hangers and streamers presented to the trade in some time. A beautiful window poster entitled "A Home Christmas Scene," in an ensemble of harmonious colors, formed the nucleus of this special advertising matter, and this sales producer in itself is reinforced by attractive window streamers and folders. This Christmas advertising matter afforded the Victor dealer a splendid opportunity to carry on a publicity campaign that cannot fail to produce gratifying results. The Keystone of The Buehn Service is Completeness When you order various models of machines, ten to one, and even more odds, the type that you need the most is the style that is missing. A big sale is postponed— perhaps lost — and you suffer in profits. Next time test the Real Service of Louis Buehn Philadelphia, Fa. Charles S. Plummer, an enterprising Columbia dealer of Newport, R. I., was a visitor to the executive offices of the Columbia Co. recently. Mr. Plummer spoke very encouragingly of the growing popularity of Columbia products in his territory. Edison Cylinder Handling Talking Machines exclusively you secure a specialized co-operation of the highest character. Victor Disc