The talking machine world (Jan-June 1919)

6 THE TALKING MACHINE WORLD January 15, 1919 ALL RECORD CUSTOMERS ARE ALBUM CUSTOMERS A Place for Every Record and Every Record in its Place Albums are an Indispensable Requisite in the talking machine business and wherever records are sold. Practical and handy. Save time and records. A profitable adjunct to the business. We manufacture disc Record Albums to fit cabinets of all sizes and styles. With the indexes they are a complete system for filing all disc records. We have unexcelled manufacturing facilities, and considering quality our prices are the lovyest. Write us, giving quantity you may desire, and we will quote prices. MAKING THEIR SELECTION OUR ALBUMS ARE MADE TO CONTAIN VICTOR, COLUMBIA, EDISON, PATHE AND ALL OTHER DISC RECORDS NATIONAL PUBLISHING CO., 239 S. American St., PHILADELPHIA, PA. THE PERFECT PLAN HOW HAVE YOU PLANNED YOUR PEACE BUSINESS CAMPAIGN Rfillions of American Soldiers Are to Be Turned Into the World of Business— They Will Be Your Salesmen or Your Buyers — Now Is the Time for Leadership and for Ideas Five million glorious boys, radiating health, bursting with animal spirits, laughing, joking, free, frank and friendly! That is the army Uncle Sam is going to turn loose into the world of business when the troops are demobilized. Tireless, hard as nails, indomitable in spirit, they will swarm into business as they swarmed into the Germans — disciplined and responsible, but utterly fearless, and invincible. No problem that business can offer can long vex men who have solved the problem of advancing under fire. Nothing in business that initiative can do will be impossible to men who have gone singing into the Valley of the Shadow, says the Voice of the Victor. Have you, in your after-the-war thinking, given any thought to your salesman, Tom Jones, who went out with his draft with pale cheeks and narrow chest, looking — well — a little shopworn? He is coming back all of a man, his face tanned, his body hard, his mind active, brimful of initiative and resource. Your customers will be proud to shake him by the hand, and he in turn will look on the world with new eyes. He will have seen a foreign country, discovered his French, English and Italian brothers, and learned that they, too, are men. He will have acquired a new neatness and efficiency in his work, and, thanks to his years of discipline, will respond quickly to any plan you may have form At the Beginning of tlie Year Investigate what opportunities there are for you in seUing the CORTINA Phone-Method It means profits on records, machines and text books. Send for full information, ter and window displays. Advertising mat The Cortina Academy 12 East 46th Street :: New York ed, just as he has learned to respond to his officer's orders. He will be "up on his toes" all the time; and if you are not a match for him in "pep" he will probably leave you for a better man. And he won't be afraid to quit, either, because he will have friends everywhere — men who have been his comrades, shared his hardships, smoked his cigarettes, eaten his "slum," and given him in turn all they have to offer. Business is going to'be a bigger, better thing after the war than it has ever been before. These hard young animals with brains are coming back to "God's country," and they are going to "whoop it up" as they never whooped it before. Fresh, eager, restless, still young and their lives before them, they are going to make the most of peace because they know what war means. There is one thing these boys will lack when they come home, unless we are prepared to give it to them; and that is good leadership. They have been working under officers whom they trust, and love — by whom, in turn, they are trusted and loved. Those of us who were not "Over There," but tried to carry on our business under wartime difficulties, have been disciplined also. We were compelled at times to stop when every instinct bids us go ahead; compelled to consider other people's needs when our own seemed imperative. And like all discipline, it was good for us. Is it making or breaking you? In time of war prepare for peace. The business executive of today is mostly trying to steer a straight course through new shoals and shallows. Tomorrow when peace has definitelycome he will have an army at his back, an army trained and disciplined, needing only the right leadership to do the impossible. Now is the time to plan. Plan your peace business campaign to the last detail, and begin to put it into operation. You will be the "officer of the day," and the boys will follow you wherever you go — such boys as you never dreamed of leading. FORM NEW ORGANIZATION AN INVESTMENT THAT PAYS General Manufacturing Corporation of Milwaukee Capitalizes at $100,000 to Make Talkers MiLW.iiUKEE, Wis., January 6. — The General Mfg. Corp. has recently purchased outright the conv plete plant, real estate and equipment of the Old Minn Billiard Co., and has formed a new organization with a capital stock of $100,000, all paid in for the manufacture of talking machines, piano cases and various other cabinets, etc. W. H, Schwab is general manager of this new corporation. The Up-To-Date Store With Proper Equipment Is Not Only a Trade Prompter But a Money Saver for the Dealer — Facts Worth Noting WAS FORMERLY A SCRIBE Percy A. Ware, a member of the traveling staff of the Victor Talking Machine Co., covering the Carolinas, Tennessee, Georgia and Virginia, as well as other Southern cities, was formerly a newspaperman in Newark, Pa. The store which runs its financial department haphazard will soon not be a store. Bert Ketchum sa3's that thirty minutes' time wasted daily by a $50 a month clerk costs his employer $39 a year, which represents 5 per cent, interest on a $780 investment. In other words, tliat firm could invest even $600 for new equipment and make a profit on it. Thirty minutes of wasted or unproductive time daily by a $2,000 a year man costs the firm $123 per annum, or 5 per cent, interest on $2,460. These figures printed in "Office Equipment" set one thinking, and give the key to the wisdom of talking machine dealers using modern and up-to-date supplies in their establishment. Today stores are judged by their appearance just as a man is judged by his clothes and general bearing, and ever} factor, no matter how small it may be, that tends to facilitate the better conduct of business and help the needs of customers, is to be commended. THE REGINAPHONE A phonograph of the highest grade with many exclusive features. The new Regina Sound-box is the greatest improvement in talking machines in years, reproducing all hill and dale and lateral cut records equally well, and in a manner unsurpassed. Territory arrangemeDts with acdve dealers. New Reelna Sound-Box Send for particulars. THE REGINA CO. style 900 47 West 34th Street. NEW YORK 209 S. Wabash Ave., CHICAGO. ILL. Manufacturers of the Regina Music Box and other musical instruments for over 23 years.