The talking machine world (Jan-June 1919)

January 15, 1919 THE TALKING MACHINE WORLD 29 STRACCIARI IS FEATURED III February Window Prepared by the Dealer Service Department of the Columbia Co. The dealer service department of the Columbia Graphophone Co. has prepared for the use of Columbia dealers an artistic February display, which embodies an unusual art treatment with a strong poster design; the display being lithographed in eight striking colors, backed by a brilliant blue. The centerpiece, showing the head of Stracciari, the famous baritone, is the second Co in addition to the cards and cut-outs shown herewith there will also be furnished with the February display a fourteen-inch streamer featuring the popular selection "Till We Meet Again." The "Nightingale Waltz," by the Gypsy Orchestra, a record from the international record department's list, is featured on a separate record holder cut-out, and this Gypsy Orchestra music is becoming more popular day by day. SOME SALESMANSHIP ESSENTIALS There Are Six Fundamentals Which Every Salesman Who Desires to Succeed Should Possess, If He Is to Achieve His Goal THE PELLETIERCO. CELEBRATES Marks Fifth Anniversary as Edison Phonograph Representative in Striking Fashion Unusual Art Treatment of Window Display lumbia artist to be featured in this prominent waj'. This card and others which will follow can be framed and used for interior decoration. The smaller card, calling attention to the new Columbia record catalog, is also of a permanent nature, and after it has been used in the window may likewise be framed and hung in the store. The six cut-out record holders are of unusual design and beautifully illustrated. These holders, when equipped with Columbia metal display records, "will concentrate upon the particular records they list, thereby stimulating the demand for these different selections. Sioux City, Ia., December 31. — The Pelletier Co , the talking machine store of this city, recently celebrated their fifth anniversary as Edison phonograph representatives in a most elaborate manner that attracted widespread attention from the public. One of the features of the celebration was the ar Pelletier Co.'s rangement of an attractive window, illustrated herewith, with a birthday cake as the centerpiece. The cake alone served to arouse the interest of many of the citizens, with the result that the phonograph department of the store was crowded throughout the days of the celebration. In the department proper daily concerts were given and attractive souvenirs were distributed. The Pelletier Co. have been most successful in the handling of the phonograph here, because they have given this department earnest attention, and have featured the Edison line in a big way, both in advertising and in tone tests under their own and factory auspices. There are six essentials which a salesman should have. The first is self-respect. A man should reflect credit upon his house. Second: Knowledge of your goods. Never stop studying them, for study is the simplest way to impart this knowledge to a prospective purchaser. Third: Industry. Good hard work is necessary to success in business. Fourth: Tact, This is the ability of a salesman to do the right thing at the right time. Fifth: Resourcefulness. A salesman should have the ability to meet and overcome nevi' and unexpected ob Window Celebrating Fifth Anniversary stacks. Sixth: Enthusiasm. This comes from a thorough knowledge of your goods and the knowledge and belief that your goods are superior. SPENT VACATION IN FLORIDA Tom Griffith, sales manager of the Udell Works, the well-known cabinet makers in Indianapolis, Ind., left for a short trip to Florida the closing week of last month, where he enjoyed a brief vacation with his two daughters. Sunshine shows things in their right colors. So cheerfulness brings out the true colors of life. AUTOMATIC COVER SUPPORT No. 1287 OPERATED WITH ONLY ONE HAND SIMPLE — SUBSTANTIAL ECONOMICAL FINISHED IN GOLD OR NICKEL PLATE Accomplishes all that any other type of oneposition support does — at about half the cost. We manufacture hardware for all styles of cabinets Lid Supports Door Catches Sockets Needle Cups Needle Rests Sliding Casters Continuous Hinges Tone Rods Knobs, etc. BEST QUALITY LOWEST PRICES No. 1265 WITH AND WITHOUT COVER FURNISHED IN ANY FINISH / UNIVERSAL AUTOMATIC STOP WEBER-KNAPP COMPANY Manufacturers Jamestown, N. Y.