The talking machine world (Jan-Mar 1921)

March 15, 1921 THE TALKING MACHINE WORLD 101 THE TRADE IN BOSTON AND NEW ENGLAND— (Continued from page 100) "' 1 1 1 1 1 "* 11 Tl I Fill II II I II I I llll II I I I I ' I I 1 LCI | Building More Sales for the Victor Dealer We consider it highly important to co-operate with our dealer clients to the end that their Victrola sales may obtain a maximum volume and yet involve a minimum of expense per unit of sale. Concrete practical help along this line is a fundamental part of Cressey & Allen service to New England Victor dealers. Try us. CRESSEY & ALLEN PORTLAND, MAINE "li i uniiumi,, mi, mum mini mi'"" T» MUi\V t'^'illtlillil^iiil.i^iJiJi^ijjjjJI the dealers would go after it the right way. R. O. Ainslie, manager of the New England department, presided at the conferences and gave an address. Others to speak were President E. A. YVidmann, of the Pathe Freres Phonograph Co., and Mr. Watters, also of the company, both of whom came over from New York for this conference. All of these men made good ad-dresses and gave the dealers some spirited advice as to how to get business. Because of his keen knowledge of retail business W. W. Radcliffe, of the Hallet & Davis forces, gave an inspiring talk on retail merchandising. In the evening the company repaired to the Hotel Brunswick for dinner, following which there was an impromptu entertainment to which some of the talented members of the Pathe staff contributed. It is expected that this conference will be the means of greatly stimulating the Pathe business throughout New England. Hartford House Takes on Sonora Manager Joseph Burke, of the Musical Supply & Equipment Co., was over in Connecticut lately and was able to sign up with a new house to handle the Sonora line. It was G. Fox & Co., of Hartford, an enterprising house, which should be able to do a good deal for the Sonora in that territory. A new electric sign has lately been installed on the top of a building at the corner of Washington and Essex streets, a most excellent location, as it can be seen from quite a distance down Washington street. Manager Burke says the Sonora business is coming along very well, all things considered. National Jobbers' Meeting Is Postponed The meeting of the Executive Committee of the National Association of Talking Machine Jobbers, which was to have been held in this city on March 10 and 11, has been postponed until next month due to the fact that several members of the committee are being held in New York to attend to legal matters. According to the present schedule the executive committee will meet in St. Louis on April 4 and 5, and will then journey to Boston to hold another meeting on April 7 and 8. The two meetings will be held in order to enable the membership of the Association at large to confer with the executives on various matters. Henry Winkelman, head of the Victor department of the Oliver Ditson Co., is a local member of the Jobbers' Committee. Silliman a Visitor From London Frederic H. Silliman, president of the PardeeEllenberger Co., Inc., had the pleasure of entered Conh'MM<?d on page 102) KRAFT BATES-SPENCER NEW ENGL'AND DISTRIBUTORS INC PHONOGRAPHS AND RECORDS A Romance Written in Dollars and Cents THE sales history of The Brunswick is sensational. We can give it to you here in our office in facts and figures instead of the usual high-sounding words of a prospectus of business to be done. The Brunswick Method of Reproduction has basic improvements which no other phonograph has or ever can have. People who know ordinary phonographs note the different quality of Brunswick tone at the first hearing. No one who hears The Brunswick and understands its advantages and conveniences in addition to its better tone is ever contented with any other phonograph. Brunswick owners seem to take delight in explaining to their friends exclusive Brunswick features, such as The Ultona, the only real all-record reproducer ever invented, and the Oval Tone Amplifier, an all-wood tone chamber. Brunswick dealers have something better, different and exclusive to offer the customer at the first step in the sale — something that nine customers out of ten understand and appreciate without any discussion. The Brunswick sells itself. KRAFT-BATES & SPENCER, Inc., 1265 Boylston Street, BOSTON, MASS. NEW ENGLAND DISTRIBUTORS Steel Needles Albums Record Brashes Khaki Covers