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December 15, 1924
THE TALKING MACHINE WORLD
15
TO be known as the authorized Kennedy dealer in your locality is a profitable privilege. It can only be given to merchants with established business reputations, because The Colin B. Kennedy Company assures the public that "Authorized Kennedy dealers are reliable." This is a buyer's guide that is as helpful as the signpost at a cross road. And it brings trade to the dealer who merits such an endorsement from a nationally established manufacturer.
Better selling methods are replacing the old buyer-beware practices as the radio takes a higher social standing.
Authorized Kennedy dealers do not find it
necessary to slash prices. With a well-advertised line and a growing list of enthusiastic Kennedy owners, sales are easily made by demonstration. Bargain hunters are not Kennedy prospects . — ■ we sell to those who want permanent satisfaction in their radio set.They appreciate the Kennedy.
A Kennedy window like the one illustrated above would arrest the attention of thousands who pass your store. Suggestions for this and other sales creating displays are part of the service that authorized Kennedy dealers receive. Kennedy national advertising arouses interest. Your store can become the place where Kennedy sales are clinched.
If you would like further information Mail the Coupon
KENNEDY
Ml
THE COLIN B. KENNEDY COMPANY, Saint Louis: I am interested in a Kennedy dealership. Please send me particulars. My name . Firm name Business
Street address City : State
0710-13