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December 15, 1924
THE TALKING MACHINE WORLD
23
Why Advertise a Registering Piano in a Phonograph Journal?
For just this reason: we are able to present a product with an active, profitable market, merchandised on much the same lines as are talking machines.
Your merchandise, generally speaking, is nationally advertised. So is the Gulbransen.
Your merchandise, generally speaking, is nationally priced. So is the Gulbransen.
Your merchandise, generally speaking, is at a point where the service expense is so small as to be practically negligible. The same is true of the Gulbransen.
Your merchandise opens a way to continued profit from the original transaction through the sale of records. So does the Gulbransen.
Your manufacturers, generally speaking, concentrate on few styles, requiring minimum investment in stock of machines, by the dealer. So do we, making four models only.
In the phonograph field are some of the world's greatest "human interest11 trade marks. The Gulbransen also has such a trade mark — the famous Baby that means "Easy-to-Play".
M-O-T-I-O-N
in your window
Here is the type of up-to-date moving window display device that phonograph merchants are accustomed to. A moving Baby. The Gulbransen trademark in action.
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GULBRANSEN COMPANY
3236 W. Chicago Avenue, Chicago
Gentlemen — Tell us how the Gulbransen "fits in" with a talking machine business.
Name
Address . City
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These are a few reasons why the Gulbransen "fits in" with the average retail talking machine business, and why it is now handled in so many stores of this type. Many merchants heretofore handling talking machines exclusively have changed their policy on account of the Gulbransen opportunity.
You may find that there are many points of similarity in your own case — enabling you to sell Gulbransens at a very slight increase in overhead.
Why not find out? We'll gladly send the full details to any dealer in communities where representation is available. Just fill in the handy coupon.
GULBRANSEN COMPANY
3236 W. Chicago Ave., Chicago
(^ULBRANSEN
V_>* The Hegistering Piano