The talking machine world (July-Dec 1924)

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December 15, 1924 THE TALKING MACHINE WORLD 27 THE SATURDAY EVENING POST December S, 192l The model illustrated rs The Sheratov $475 OKe Cheney THE MASTER PHONOGRAPH Cfje Cfjrtetma* #tft tfjat neber grotos; olb The Abbotsford $300 These prices effective east of the Rockies As surely as the glorious music of master artists never loses its beauty, so The Cheney as a Christmas Gift never grows old. A book you may read and cast aside — a game you will play and wearily discard. Eut music — the perfect art of the world's greatest musicians, as conveyed to you in your home through The Cheney, is a neverending source of pleasure and inspiration. For this "master" instrument transmits perfectly the delicate touches and fine shadings of tone which mark the superlative work of a master. It reveals in all records beauty you never heard before. There is no other phonograph like The Cheney. There can be no other. For The Cheney is built on a principle totally different from that of the megaphone ordinarily used. Taking from the record every tone and overtone, it restores the full beauty often unavoidably dimmed in recording. Needle scratch is practically eliminated. Hear The Cheney and you will set a new standard for tone reproduction. See it, and you will find among its many beautiful models the finish and design that will most perfectly grace your home. Cheney Talking Machine Company, Chicago, III. The Cheney costs no more than an ordinary phonograph— $100 upwards The Buckingham $315 THE MOST PERFECT MUSIC REPRODUCING INSTRUMENT MADE Foremost stores nearly everywhere sell The Cheney. If you do not know who handles it in your community, write us. Ask for our illustrated catalog explain* ins The Cheney in detail. Dealers: In a few places, The Cheney franchise is open and offers a splendid opportunity. Write to us for detailed information.