The talking machine world (July-Dec 1924)

50 THE TALKING MACHINE WORLD December 15, 1924 Christmas Gift Certificates Sent to Victor Dealers Should Assist in Materially Increasing Sales of Album Sets of Records as Gifts— Proper Use of Certificates Adds to Profits The Victor Talking Machine Co. has prepared and distributed to its dealers a Christmas gift certificate which should prove extremely valuable in stimulating the sale of records as Christmas gifts. The certificate is designed especially to assist in selling the Music Arts Library of Victor records but can be used for other Victor merchandise as well. The certificate is printed in colors on finetextured paper and has the appearance of a steel engraving. The border is composed of a picture gallery of world-famous Victor artists and the wording mentions specifically the Music Arts Library, but also contains a parenthetical phrase, leaving the final selection of records to the recipient of the gift certificate. The Mo OIV S10°° Complete for $5.00 List Was $10— Now $5 In the so-called dull season nothing has stimulated the radio business like the tremendous Morrison price reduction. Dealers who said loud speakers wouldn't sell are piling up profits every day on the $5.00 list famous Morrison unit. It's logical. Radio fans know Morrison's sterling qualities. Those who hesitated at paying $10.00 for a unit and those with other units are quick to recognize the wonderful value at this new price. The unit is exactly the same unit previously sold for $10.00. We have got down to a real production basis with its consequent efficiency in buying and manufacturing economies. Music Dealers With this Morrison unit for $5.00 you can stimulate a real business in radio. You'll find your customers who own a radio set eager to have a Morrison unit. If you aren't familiar with our plan and discounts write for details. And see that your order for a reasonable quantity comes in early. MORRISON LABORATORIES, Inc. 327 East Jefferson Ave. DETROIT, MICH. certificate receipt stub gives full instructions and shows that while the album sets are featured as being desirable as Christmas gifts, the idea is to sell the certificate rather than any certain" class of merchandise. The company suggests a number of ways in which the certificate can be used, including the ready-made advertising on the subject available for dealers and a gift-certificate window display. In sending out copies of the gift certificates to regular customers, it is suggested that dealers include a letter detailing its advantages and giving a list of those articles that can be bought. New Amrad Neutrodyne Described in Folder The American Radio & Research Corp., Medford Hillside, Mass., has recently produced an attractive six-page folder on the new Amrad neutrodyne. This folder, attractively printed in colors and illustrated, pleasingly sets forth in a non-technical manner the many qualities of this new set. Although one of the first of the fourteen manufacturers to obtain a neutrodyne license, it is only recently that the American Radio & Research Corp. went into production on the new Amrad neutrodyne. In a number of ways the new. neutrodyne departs from standard practice. Although it employs five tubes, only one of them is used as a radio frequency amplifier with the neutrodyne principle of magnetic and capacity coupling neutralization. The remaining four tubes are mm Amrad Neutrodyne employed as detector and three stages of audio frequency amplification. In view of the fact that there is but one stage of tuned radio amplification, there are only two tuning dials. These, however, can be logged in the same manner as in the standard types of three-dial neutrodynes. The plant of the company at Medford Hillside has been completely rearranged to permit quantity production on the new set. Federal Demonstration Studio Used by Dealers Many talking machine dealers in New YorkCity and surrounding territory are taking advantage of the studio maintained by the New York offices of the Federal Telephone Mfg. Corp. in the Times Building, Broadway and Forty-second street, New York. Those dealers whose store facilities do not allow of a complete line of Federal receivers being demonstrated properly, find that the attractively furnished and fitted studio with the full line of Federal products, including all the latest models and the combination units of talking machines and radio sets, is an invaluable help in closing sales. The studio is open day and night, for the convenience of dealers and customers. Freed-Eisemann Dealer Window Display Helps In line with its policy of aggressive, attractive and intensive publicity, the Frecd-Eisemann Radio Corp. has prepared for use in dealers' windows heavy cardboard background for receivers on exhibition. These backgrounds arc in gold, black and green, with white border effects, the center being more than five feet high. They instantly strike the eye by their excellence of design and beauty of treatment, and withal reflecting an atmosphere of dignity — all combining in an effective sales message. MICA DIAPHRAGMS Immediate delivery — all sizes Send for free samples and prices All Mica Products INTERNATIONAL MICA CO. Baring 535 PHILADELPHIA, PA. Fjiasse. Phila. G. G. Baker Wins Prize for Exposition Display Brunswick and Buescher Lines Featured by Live Columbus, O., Dealer in Large Booth Columbus, O., December 5. — The illustration herewith shows the unusually attractive booth of C. C. Baker, Brunswick phonograph and Buescher band instrument dealer of this cit3', at C. C. Baker Exposition Display the exposition recently held here under the auspices of the Ohio State Journal. Among the great number of lines of merchandise exhibited the booth of this live retailer stood out as a center of attraction, and first prize for the best booth of the four hundred in the exposition was awarded to Mr. Baker. Another Brunswick dealer who had an excellent display was the Goldsmith Co., also of this city, and as a result a large number of prospects were secured, which it is expected will net thousands of dollars in business in future sales. Bennie Krueger and His Orchestra, Brunswick artists, scored a hit at the exposition, which intensified the interest in the Brunswick exhibits and also attracted attention to their recordings. Extensive Victor Advertising The Victor Talking Machine Co. recently sent to its dealers a poster showing an audience of 27,000 listening to Galli-Curci, singing in the Hollywood Bowl at Los Angeles, Cal. The number 27,000 in itself might fail to give an adequate idea of the size of such an audience, but from the illustration the listeners seem innumerable. The poster then states that Victor advertising each week reaches 18,000,000, so that in the course of a year there are 936,000,000 newspaper messages advertising the Victor business. REPRODUCERS No. 3, a quality sound box adopted by many wellknown phonograph manufacturers. FOR PORTABLES No. 2. Victor Hub No. 1, Columbia Hub Combining tone quality and volume with attractive price. Write for samples and prices J. E. RUDELL 144 Chamber! Street New York City