The talking machine world (Jan-June 1925)

June IS, 1925 THE TALKING MACHINE WORLD 59 Bel-Canto Speakers Gooseneck Fibre Cabinet Speaker, pat Original AdjustHorn, adjustable, ented reed tone able Fibre Horn, $15.00 chamber. $17.50 $10.00 Volume and mellow, brilliant tone quality — truly "beautiful singers." Best workmanship — solid wood — beautifully finished. All adjustable. Of dealers or direct. West of Rockies 50c additional. JOBBERS — Write us today' about out-of-town territory. Bel-Canto Radio and Telephone Equipment Co. Inc. 872 BROADWAY. NEW YORK Revised List Prices on Single-Face Red Seals Victor Co. Has Announced Plan for Clearing Dealers' Shelves of Slow-Moving SingleFaced Red Seal Records — Price Reductions In order to assist dealers in moving off their shelves stocks of single-faced Red Seal records which have remained since the exchange some time ago when the double-face Red Seal records were put in use, the Victor Co. has announced a general list price reduction on the single-face Red Seal selections. Under the new schedule 10-inch Red Seal records, formerly listed at $1.25, may be sold at 65 cents; records listed at $2 will be sold at $1.10; records listed at $3.50 will be sold at $1.60, etc. In taking care of dealers in the downward revision of prices the Victor Co. has arranged a plan whereby the dealer is credited with $37.50 for every hundred dollars' worth of single-face Red Seal records at present in stock at list prices prevailing in July, 1923. This credit is to be applied to Victrola purchases of the dealers. It is believed that the plan will serve to clear the shelves of slow-moving stock and free the trade of a burden that has prevailed since the last Red Seal exchange. The plan was adopted with the idea that it would be much more successful than another straight exchange which would be simply a record replacement proposition and call for the destruction of old records valued at many thousands of dollars. Crosley Corp. Enlarges Cabinet-making Plant Work Completed on New Building Providing for Increased Cabinet-making Facilities Work has been completed upon the new building and enlarged facilities of the cabinet-making department of the Crosley Radio Corp. in Plant 3, Cincinnati. This is to take care of the increased schedule in production of radio receiving sets, including the Trirdyn and one, two and three-tube regenerative receivers. New machinery and wood-working appliances have been installed so as to make it possible to manufacture 6,000 radio sets a day by the time Fall comes. Last year 375 men were employed there, but with the doubling of the size of the plant many more workers will be required. Mahogany to be used in Crosley cabinets is on its way from Africa, South America and other places and will arrive within the next few months. New Popular Gennett Record The recent Gennett record release, "Dingle Puck Goat," coupled with "My Love Is on the Ocean," is selling exceptionally well and bids fair to equal the sales volume achieved by "Green Grows the Rushes," the recording of the Gennett Irish catalog which has proved a phenomenal seller. "Dingle Puck Goat" is played by the McNamara Trio, piccolo, violin and piano. Announce Price Boost on Nyaccoflex Radio Sets Will Become Effective on July First — New Style Being Introduced Formal Opening of New United Music Go. Branch Fine Line of Talking Machines, Radio and Pianos Featured in Rockland, Mass., Store The New York Album & Card Co., New York City, manufacturer of Nyacco record albums and the Nyaccoflex line of radio sets and panels, has announced a price increase effective July first on the Nyaccoflex R. P. 1, which is a port-_ able combination radio phonograph. This is a two-tube set which through its reflex circuit is claimed to be equivalent to sets of other circuits employing more tubes. The list price will be raised from $55 to $65. It is announced that this increase was made in order to allow the trade a larger discount. Max Willinger, president of the company, states, however, that all orders received up to July first for this number will be received at the old price of $55. A new number added to the Nyaccoflex line has been announced which will be known as the Nyaccoflex R. P. 2. This set is also a portable although naturally of a smaller size than the portable combination. Both "A" and "B" batteries and a loud speaker are self contained and through the compactness of this set, its ease of operation and general efficiency it will undoubtedly generate a big demand. Rockland, Mass., June 8. — The United Music Co., of this city, is now located in the new Bigelow Building. The opening days were Friday and Saturday, May 22 and 23. Mr. Goodwin, manager, is very pleased with the new location, which affords a better opportunity for giving service than before. The store is very well lighted. The north side of the store contains record racks. In the rear are four sound-proof record booths. Among the pianos featured by the United Music Co. is the Gulbransen. The phonograph line includes the Victor, Brunswick and Sonora and the Stromberg Carlson and Atwater Kent radio' lines are handled. A new feature is a battery charging rectifier installed in the basement of the store, which charges batteries in eight hours. The United Music Co. operates stores in Brockton, Rockland, Plymouth and Webster, Mass., New London, Willimantic and Stafford Springs, Conn. George W. Martin Dead George W. Martin, sales representative of the American Talking Machine Co., Brooklyn, N. Y., died suddenly from an attack of acute indigestion on Thursday, May 28. Mr. Martin had beenjn the talking machine trade for many years and of recent years covered the New England States, Pennsylvania and upper New York for the American organization. Funeral services were held at Derby, Conn., on Sunday, May 31. H. B. Ray a Daddy "Okeh" in every way is the son of H. B. Ray, who first saw the light of day a month or so ago. The proud father is a salesman for the wholesale division of the General Phonograph Corp., New York. Richard Norton Ray is the name of the new arrival who will in two decades or so be extolling the virtues of Okeh and Odeon. Operating on a Day and Night Working Shift Claremont, N. H., June 5. — The Claremont Waste Mfg. Co., of this city, manufacturer of cotton flocks, has been operating on a day and night shift since last October, and according to S. Steinfield, president of the company, it is expected that this schedule will continue indefinitely, because of the growing demand for its cotton flocks by the record, radio and other industries which the company serves. Mr. Steinfield states further that his company is finding a steadily increasing demand for the better grade of flocks used in record manufacture and apparently the demand for records compares very favorably with the demand in previous years. The Claremont Waste Mfg. Co. is preparing for an active Fall trade and is increasing its service facilities accordingly. Sonora Sales Growing The Gibson-Snow Co., Syracuse, representative of the Sonora Phonograph Co., Inc., for central New York, reports an ever-increasing demand for the Sonora portable. <yhe polish is important too/ There are still a lot of dealers who are under the impression that the polish of a phonograph needle is an unimportant detail. They think, undoubtedly, that the shiny surface is there merely to make the needle look nice! Not at all! To give perfect reproduction, eliminate surface noises, and, by fitting the record grooves exactly, have minimum wear on the record, the point of a needle must be absolutely perfect. Perfect points are impossible if extreme care is not taken in the polishing process. Too much polishing in one place and not enough in another will result in the point being lop-sided, curved, or even flattened. The disastrous effeet of such a needle on the record grooves can easily be imagined — and proved. Examine a package of Okeh and Truetone Needles and you will find every playing point highly polished — and every point absolutely perfect! There is record sales insurance in Products of the GENERAL PHONOGRAPH CORPORATION OTTO HEINEMAN, President 25 West 45th Street New York, N. Y.