The talking machine world (Jan-June 1925)

98 THE TALKING MACHINE WORLD June IS, 1925 May Festival of Music Has Proved a Big Prestige Builder for Lamb's Music House Experience of Live Pottstown, Pa., Dealer Demonstrates the Advantages Derived by Actively Sponsoring and Participating in Local Musical Events — How the Dealer Can Profit by Tie-Ups There is no method by which a talking machine dealer can gain more prestige and goodwill in his community than by becoming a factor of that community and by assuming the leadership, insofar as possible, in the musical activities of the district or section in which he is located. There are throughout the country any number of dealers who have followed this policy with beneficial results. In the smaller cities and towns they can act as booking agents for concerts, selling the tickets and making all necessary arrangements, and in the larger centers they assist to the best of their ability by making their store a music headquarters and having at all times a supply of tickets for forthcoming musical events. The natural result of such activity is that the dealer and the name of Mu-Rad Triplex his establishment become associated with the thought of music and people when in need of musical instruments of any kind naturally go to such a dealer. An interesting example of the manner in which a dealer can engage in such prestige-building activities is that of Lamb's Music House, Pottstown, Pa. William F. Lamb, proprietor of the establishment, has for the past nine years arranged a music festival given under the auspices of his store. It is given as a prelude to the National Music Week, and has been so successful that it ranks as one of the musical season's outstanding events for the residents of Pottstown. The festival this year was given on May 1 at the local high school auditorium to an audience of about twelve hundred people, and the entertainment was furnished by Lamb's Concert Orchestra and the Eveready group of talking machine and radio artists. The program was a long and varied one, and it was received enthusiastically by the large audience. It is by exploitation work such as this that Mr. Lamb lives up to the slogan which adorns the top of each of his letterheads — the slogan of the Rotarians, namely, "Service Above Self — He Profits Most Who Serves Best." It also does justice to the title which has been given his establishment as the "Community's Music Service." And there can be little doubt but that in the long run the benefits which accrue to Lamb's Music House more than offset the expense and trouble which the May Festival of Music costs it. 3 Tube Dry Cell Correct Wrong Impression Receiver About True Blue Tubes $ 75 Brightson Laboratories, Inc., Inaugurate Campaign to Encourage Summer Radio Sales ADVANTAGES that ordinarily cost twice the price of the MuRad Triplex Receiver. That's value — value that speeds turnover, increases profits, and builds good-will. Four-tube efficiency with only 3 tubes. Sweeps the continent. Can be logged; highly selective. Most conveniently portable; all batteries contained inside the handsome mahogany cabinet. Plenty of "cheap" sets but the MuRad Triplex Receiver is the quality product of a quality manufacturer, selling at a popular price. Other dealers have had to repeatedly reorder their stock of this receiver to keep up with demand. You're missing some valuable business. Write for details of the Mu-Rad Dealer Policy NOW MlI-R/ID L/IBOR/rrORIES.lNC. 813 Fifth /Ive /Isbury Park. New Jersey Brightson'Laboratories, Inc., manufacturer of the True Blue and Power Plus True Blue tubes, has sent out notice to the trade calling attention to the fact that many enthusiasts are led to believe that the small base Brightson tubes are dry cell types. This belief is erroneous as they are storage battery tubes operating at .2 amperes which, while lower than the regulation storage battery tube, does not fit it for economical operation on dry cells. Many dealers, it is said, when selling these tubes, even though they are familiar with them, do not correct this impression. Inquiry should be made as to whether the purchaser is familiar with this fact or not, and while four dry cells in series will furnish sufficient current to operate them a short time, the expense of furnishing new dry cells will be higher than if a dealer had originally sold a storage battery. The sales organization of Brightson Laboratories, Inc., has inaugurated a campaign for the purpose of encouraging Summer sales of receiving sets, as well as Brightson True Blue tubes. Summer reception of radio receivers is enhanced by perfectly matched tubes. The Brightson sales force is encouraging the demonstration of sets with True Blue tubes, and also suggesting that they be a part of the eventual sale. This sales method is backed by the guarantee against defect by Brightson Laboratories, Inc., which covers both retailer and consumer. New Store in Leon, la. A new music store was recently opened on the corner of Ninth and Main streets, Leon, la., by A. L. Rhoades. Talking machines, pianos, musical merchandise, sheet music and musical accessories are carried. Bethlehem Go. Moves Its Offices to Newark, N. J. Move Made Pending Complete Consolidation of Company With Splitdorf Elec. Co. Pending the complete consolidation of the old Bethlehem Spark Plug Co., Inc., and the Splitdorf Electrical Co., the executive offices of both companies will be moved to Newark, N. J., and operate from the offices of the Splitdorf Electrical Co. The Bethlehem plant of the affiliated companies will continue in operation from a production standpoint, with increased orders on account of the merger of the two companies. When the final legal aijd technical terms of the merger are completed, the affiliated companies will operate under the name of the SplitdorfBethlehem Electrical Co. William N. Davidson, with the executive department of the company, now makes Newark his headquarters. Mr. Davidson reports that the immediate necessity of a more economical and efficient handling of sales and production expense caw be accomplished by operating from Newark. The Bethlehem Co. has a field sales force and the Splitdorf Co. has the same thing operating through branches located throughout the country. More economical and better service can be rendered the trade by merging the two distributing forces of the affiliated companies. "Black Billy Sunday's" Columbia Records Score Two Columbia recordings, which are attaining unexpected sales volume, are those made by Calvin P. Dixon, the "Black Billy Sunday," whose evangelistic meetings throughout the South have reached a popularity with the colored people of that region that stands comparison with the vogue which the original Billy Sunday enjoyed some years ago. The Columbia recordings are faithful reproductions of four of the colored evangelist's favorite preachments, and while intended primarily for the colored race, they have sold to all types of people. The Packard Radio Service Corp., New York City, was recently incorporated at Albany with a capital stock of $6000. The incorporators are S. M. Lazarus and T. S. D'Vorkin. Recordings for the Phonograph Trade NDEPENDENT is the best equipped and most efficient recording laboratory in the country. Also ECORDINGS for the most prominent makes of records are among our successes. ET us solve your technical problems. A phone call or letter will bring full details. personal recordings of all kinds. INDEPENDENT RECORDING LAB. 55 West 16th Street WATKINS 0526 New York