The talking machine world (Jan-June 1925)

104 THE TALKING MACHINE WORLD June 15, 1925 Top Speed Operation of Akron-Canton Industries Presages a Better Business Dealer Finds That Business Is to Be Secured If Gone After — A B. Smith Co. Moving Into Large New Quarters— Retail Music Merchants Tie Up With Trade Extension Week Akron-Canton, O., June 5. — Talking machines as well as records have been moving slowly in recent weeks. In fact, as one dealer, C. M. Alford, puts it: "We find that there is business only when you force the issue." That dealers arc not neglecting the talking machine end of the business, with radio predominating in many sections, was learned following a survey of the stores in the two cities. Akron music stores report industrial plants operating at top speed, which is a reliable indication that a good Fall trade is in prospect. Al Waltamath, piano salesman formerly with the Alford-Fryar Piano Co., is now located with Charges Quickly All Storage Batteries "A" or "B" ULTRA Will charge a battery in one-half the time necessary for a 2 or 3 ampere charger. The Ultra Handy Charger will charge 5 to 7 amperes per hour to a 6 volt battery. Safe and Fireproof The Ultra Handy Charger is perfectly safe to use around the home with little children. There is no danger of fire even if the charger is allowed to run for several days. The taper charge prevents over-charging the battery. Simple to Operate Easy to use — connect the sturdy clips to the battery — plug the cord into a light socket and turn on the current. No care required when in or out of use. Order from your Jobber or write us for literature. 4339 Duncan Ave., St. Louis, Mo. a music house in Memphis, Tenn., according to word received recently by his former employer. Moore Acquires Victor Account The Moore Furniture Co., East Liverpool, one of the oldest retail firms in the upper Ohio Valley, has acquired the business of the Lewis Brothers Co., prominent furniture and talking machine house in the pottery city. The Moore Co. plans to give extensive floor space to the sale and display of talking machines and records,according to John Moore, head of the firm. A. B. Smith Company in New Quarters The A. B. Smith Piano Co. in Akron is reducing its stock preparatory to moving to its newly acquired five story building in East Mill street. In the new location, which will be occupied in July, more space will be given to the merchandising of talking machines. Participate in Trade Extension Week One of the biggest retail promotions held in recent years was the Trade Extension Week of Massillon retail merchants, observed last week. Well known music houses participating in the week sales event, stressed musical merchandise, including Van Horn Music Co. and C. J. Duncan, Victor dealers. Custer Puts in Sonora Department In the new music home, recently established by the W. S. Custer Music Co., Canton, the Sonora line of phonographs has been installed. An attractive talking machine department has been arranged in keeping with the other ap pointments of the new music home. The Sonora line will also be merchandised at the company's retail store in Cleveland avenue, N. W. Spitalny Band in Akron Philip Spitalny and His Orchestra, Victor artists, played their first road engagement at Akron, East Market Gardens, the week of June 1. Heralding the event was a page advertisement in the newspapers, in which the George S. Dales Co. and the Windsor Poling Music Co. had space. Both stores used special window displays. W. E. Pyle Reports Business Slow W. E. Pyle, manager of the talking machine department of the William R. Zollinger Co., reports that the portable machine demand has started and that this class of business should help make up for the loss of the big machines. Lerch Marriage is Announced Of interest to talking machine dealers in eastern Ohio is the recent marriage of Miss Anna Schollenberger, for many years in charge of the talking machine and record department of the D. W. Lerch Co., Canton, to Herbert P. Lerch, of this company. K. R. McMahon Goes to California Kenneth R. McMahon, for many years identified with the McMahon Piano Co., Youngstown, has severed his conection with that company, and has left with his family for Los Angeles, . Cal., where he will reside permanently. Smith Fosters Krueger Band Don Smith of the Smith & Phill ips Music Co., East Liverpool, tied up with a three-day engagement of the Bennie Krueger orchestra, which was presented at Rock Springs Park dance pavilion three nights commencing June 1. His handsome window display helped to sell many Brunswick records. Freshman Go. to Grant Exclusive Franchises New Sales Policy Will Give Dealer Full Protection— Two Console Model Receivers Added to Line for Coming Season ceiving set with a built-in loud speaker, and the other the console which allows a compartment for the concealing of batteries and accessories. "The company will carry on an extensive advertising campaign both nationally and in local papers for the benefit of its dealers. The local newspaper advertising will be run over the The Charles Freshman Co., Inc., of New York, manufacturer of the Freshman Masterpiece receiving sets, recently announced its sales policy for the coming season. David Goldshall, vice-president, in charge of sales and advertising, in discussing the policies and products of his organization, states: "The company has decided to distribute direct to the dealer and has worked out a plan which is calculated to be of benefit to both the manufacturer and dealers. It consists of appointing authorized Freshman dealers who will be carefully selected and granted an exclusive franchise in their territory. In towns of 25,000 and under, one representative dealer will be appointed to handle a line, and in larger cities additional dealers will be granted franchises in proportion to the population and trading area. A staff of salesmen is at present engaged in signing up dealers on the new contract. The dealer will receive full protection in his territory and all business will be credited to him. This virtually makes an authorized dealer a direct factory representative of the company. "At the same time the Freshman Co. announced its new line of radio receiving sets for the coming season. During the last year it met with exceptional success in the merchandising of the Freshman Masterpiece which was the only model manufactured under the Freshman name. However, with the realization that the trend in radio buying is leaning strongly towards furniture effects, the company has placed on the market for this season a complete line of radio receiving sets ranging from a five-tube radio frequency set to retail at a moderate price up to a solid mahogany console type receiving set. The console model will be merchandised under the trade name of the Franklin-Console and is composed of two separate and distinct units, one of which is a re The Franklin Console name of the dealer or dealers in that particular territory. Display circulars, counter cards and other sales help to be used by dealers throughout the country will be furnished." N. H. Edwards in New Post Norman H. Edwards, formerly with the Arnold-Edwards Piano Co., has joined the forces of the French Nestor Co., Victor distributor, Tampa, Fla., and will travel throughout the State in the interests of this firm. A petition in bankruptcy was recently filed against Proctor's Phonograph and Furniture Co., Inc., Yonkers, N. Y., with liabilities of approximately $40,000 and assets of $5,000.