The talking machine world (Jan-June 1925)

June 15, 1925 THE TALKING MACHINE WORLD 107 JU FLa a i o THE response to our "The Vultures Are Busy" letter has been wholehearted. Letters and telegrams — from people who really count — have poured in, endorsing our stand. Requests for copies for further distribution have already made necessary two reprints. What better assurance is there that far-seeing dealers and distributors are lined up with those who are trying to stabilize the industry and against those who rush, panic-stricken, into dumping and bargain sales? Here are a few of the messages, selected at random from the hundreds received. Read them! Then, tie-up to Fada and build your business soundly in association with a sound manufacturer. Jacob Bros. Co., New York ' ' In these days of tremendous sacrifice sales and various other marketing methods involving terrific price cuts, it is certainly refreshing to know that there is at least one manufacturer in the radio field who is willing to stand by his merchandise and to protect the dealer and the market in general." Electric Corporation, Los Angeles " . . . a fitting climax to a campaign of confidence in Fada inaugurated in our territory some time ago as an antidote for the ruthless 'let' s get our money quick! program of liquidation sales.' Harbison Meg. Co., Kansas City "... the best dealers in our territory have been urging us to help put over a policy of this kind. The Fada people being one of the first to come out with such a high grade policy, we feel sure they will be repaid." Noyes Bros. & Cutler, Inc., St. Paul "We congratulate you upon the manner in which you are handling this situation and assure you that we believe thoroughly in your merchandising policy ." Alexander M. Kailing Co., Milwaukee "After reading this {letter) carefully and knowingyour policy in the past, I wish to say that it is a pleasure to know that there is a manufacturing concern in the radio business who has the courage to stand up to such a highminded policy." L. C. Warner, Seattle "Fada wonderful policy has our hearty en dorsement and turning down the vultures only strengthens your policies, showing unlimited courage." Alexander & Lavenson Electrical Supply Co., San Francisco "We heartily endorse stand taken by you. . . . Permitting nationally advertised merchandise to be slaughtered in quantities demoralizes the sale of that particular brand but out here has strengthened the sale of Fada in every instance." Beckley-Ralston Co., Chicago "We are all very enthusiastic about the new Fada policy. We are being asked by dealers what is required of them to get a Fada franchise, as they all seem anxious to get started with this new proposition." The Gibson Company, Indianapolis "... Such sound policies as your company stands for, are what is going to make the radio business a substantial business that will attract to it the proper kind of merchants. North American RadioCorp., New York "We feel that your policy is such that it should be shouted from the housetops, and we can not too strongly commend you for your attitude." Triangle Radio Supply Co., Inc., N. Y. "... We are firmly convinced that these (opportunist) manufacturers had no idea that they could remain in radio permanently because of the inferior quality of their product, and this fact is being evidenced daily by the dumping and bargain sales which are so prominent. F . A. D. ANDREA, Inc. 1581 JEROME AVENUE, NEW YORK Chicago: 326 West Madison Street San Francisco: 5 Third Street